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AI and AR – the future of advertising?

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March 15, 2024

Artificial intelligence is changing the advertising industry: stars can be easily inserted into video clips, ads can adapt to personal preferences, and AI-generated models make diversity more affordable.

Skip next section Similar stories from Global issues

Similar stories from Global issues

Sora AI video generator: What you need to know

OpenAI's new video platform Sora lets you create clips using short text prompts. How does it work?
TechnologyDecember 12, 202404:02 min

Fact check: How AI may influence elections in 2024

AI deepfakes could upend elections in a year when more than 40% of the world is voting, including India and the US.
PoliticsApril 26, 202416:32 min
Skip next section More on Digital World from around the world

More on Digital World from around the world

Where is Europe in the global AI race?

Can Europe catch up the US and China on the artificial intelligence front?
Digital WorldDecember 24, 202404:03 min

Fact check: The most bizarre fakes of 2024

From diapers in the election campaign, migrants allegedly eating pets and crickets in chocolate - none of this happened this year. Here are DW's picks of the strangest fakes from this year. 
Digital WorldDecember 23, 202407:53 min

Bans, scams and demands: The future of tech — Shift

Social media bans, online shopping scams, and robo-artists. What’s next for the tech world?
Digital WorldDecember 20, 202412:34 min
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Skip next section More from this show

More from this show

Sora AI video generator: What you need to know

OpenAI's new video platform Sora lets you create clips using short text prompts. How does it work?
TechnologyDecember 12, 202404:02 min

Why our brain loves immersive art

One thing is clear: art is as important for our well-being as a good night's sleep and exercise.
Digital WorldDecember 6, 202401:22 min

Hypnotic digital data sculptures

Refik Anadol turns data into immersive and ever-changing works of art.
Digital WorldDecember 6, 202401:45 min
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Skip next section About the show

About the show

Image: DWImage: DW

Shift — Living in the Digital Age

Can I use blockchain technology? Will artificial intelligence take over my career? What exactly is "Machine Learning"? These are some of the questions „SHIFT – Living in the Digital Age“ tries to answer.

Go to show Shift
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DW's Top Story

Germany's Faeser says AfD shouldn't exploit Magdeburg attack

Five were killed and over 200 were injured when a car was driven through a Christmas market in Magdeburg, Germany.
PoliticsDecember 26, 2024

German far-right AfD rallies after Christmas market attack

PoliticsDecember 24, 202402:21 min

Germany: Magdeburg attack could shape upcoming election

PoliticsDecember 23, 2024

Security questions over Christmas market attack in Magdeburg

Law and JusticeDecember 22, 2024
Skip next section More stories from DW

More stories from DW

Africa

Nigeria marks Detty December amid economic woes

Nigeria marks Detty December amid economic woes

BusinessDecember 25, 202403:02 min
More from Africa

Asia

Bangladesh seeks India's extradition of ousted PM

Bangladesh seeks India's extradition of ousted PM

PoliticsDecember 25, 202402:08 min
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Germany

Merkel nemesis Friedrich Merz aims to be German chancellor

Merkel nemesis Friedrich Merz aims to be German chancellor

PoliticsDecember 25, 2024
More from Germany

Europe

Ukraine: How people are dealing with daily power cuts

Ukraine: How people are dealing with daily power cuts

ConflictsDecember 24, 202402:48 min
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Middle East

'Maximum pressure': What's in store for Iran in 2025?

'Maximum pressure': What's in store for Iran in 2025?

PoliticsDecember 25, 2024
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North America

Living in New York City with a disability

Living in New York City with a disability

EqualityDecember 24, 202407:25 min
More from North America

Latin America

Argentina: Homeless people receive Christmas charity

Argentina: Homeless people receive Christmas charity

PoliticsDecember 25, 202401:50 min
More from Latin America
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