AI Training
April 8, 2026
Everyone is talking about artificial intelligence—because it can simplify, accelerate, and improve workflows. However, initial attempts with common chatbots often prove disappointing. It quickly becomes clear that to use AI effectively, you need knowledge, practice, and guidance.
In this workshop, you’ll receive a clear introduction to how modern language models work, along with practical tips for clever prompts, smart use cases, and cross-media workflows—tailored specifically to the needs of press and public relations. We’ll also address key questions regarding ethics and legal considerations and address your individual needs.
Through a variety of exercises, you’ll gain hands-on experience, helpful checklists, and a comprehensive toolkit—plus plenty of inspiration for your day-to-day work in communications.
Seminar Content
- Introduction: The Potential of AI for Press and Public Relations
- Overview: Smart Tools for Text, Photos, Audio, and Video
- Insights: Tips and Tricks for More Effective Prompting
- Practical Application: AI as a Smart Assistant for Text Work and Content Creation
- Outlook: Experimenting with Additional AI Tools
After the training, participants will be able to
- Understand how common AI chatbots work
- Formulate and apply effective prompts
- Develop smart use cases and cross-media workflows
- Consider ethical and legal aspects when working with AI
- Apply AI to their own needs and use cases
We tailor the training to your personal preferences and needs and accommodate your preferred schedule. Please feel free to email us or give us a call:
Consultation and Registration
+49 228 429 3505
dw-akademie.medientraining@dw.com
Alternatively, you are welcome to book a spot in one of our open group training sessions which are held on a regular basis. Please bear in mind that this workshop is conducted in German. For a workshop in English or other languages, please contact us directly for a customized offer. You can find more information here: