Neuschwanstein is not only located in Bavaria; its brand now also belongs to the southern German state. The top EU court ruled that Bavaria can trademark the castle's name, much to the dismay of the souvenir industry.
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The European Court of Justice (EJC) ruled on Thursday that Bavaria is allowed to trademark Neuschwanstein Castle and use it as a brand.
The court rejected an appeal by a German network of souvenir producers (BSGE) that hoped the EU's top court would reject the trademark for the famous fairy-tale castle.
The association argued that the name "Neuschwanstein" indicates a geographical location and can therefore not be trademarked.
Under EU law, trademarks that exclusively refer to the place where goods are manufactured are excluded from registration. The law particularly protects manufacturers from misrepresenting the origins of certain products like wine, spirits and certain foods.
In their decision, the ECJ wrote that Neuschwanstein Castle "could be geographically located, but not regarded as a geographical place." Instead, the castle is most like a museum and serves to preserve cultural heritage.
The judges also added that the BSGE was not able to prove that the state of Bavaria applied for the trademark "in bad faith."
King Ludwig II of Bavaria and his castles
Bavarian King Ludwig II was born 175 years ago on August 25th. To mark the occasion join us on a photographic tour of his unusual castles, magnificent palaces and secret retreats.
Image: picture-alliance/dpa/P. Mayall
Neuschwanstein Castle
Hardly four years into his reign, Ludwig II designed his first castle in 1868 at age 23. Today Neuschwanstein is Germany's most famous castle and a real tourist magnet with some 1.4 million visitors annually. This replica of a medieval castle towers above the town of Schwangau in the Allgäu mountains.
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The Concert Hall
This is the largest room in the Neuschwanstein Castle. Inspired by the original in Wartburg Castle, Ludwig had it decorated with scenes from medieval legends. It provided a regal setting for large parties and musical events. Today visitors can enjoy the annual castle concerts.
Image: picture-alliance/dpa/M. Michel
Linderhof Palace
This was the shy monarch's favorite retreat. Linderhof is the smallest of his three residences. It was supposed to be a replica of Versailles but the plot was too small. Instead it became a Rococo style palace. Linderhof is celebrating the royal birthday in a romantic way with candles and light shows.
Image: picture-alliance/dpa/K.J.Hildenbrand
Venus Grotto
Ludwig II devoted a special room to music in the palace. But only the king and his close companions were allowed access to the room. Ludwig used to come here to listen to opera arias. The artificial grotto with a lake and waterfall portrays the stage set for the first act of Wagner's Tannhäuser. Ludwig was a huge fan of Richard Wagner.
Image: picture-alliance/dpa/M. C. Hurek
Rose Island
Ludwig II loved places that guaranteed him seclusion. Like Rose Island in Lake Starnberg. His father, Maximilian II, had a summer house built here called Casino. It is surrounded by a park with a central rose garden. Here Ludwig II was protected from curious glances and enjoyed meeting with his cousin, Elisabeth, Empress of Austria.
Image: picture-alliance/dpa/P. Kneffel/
Herrenchiemsee Palace
In 1873 King Ludwig II acquired Herreninsel, an island in Lake Chiemsee. He wanted to build something suitable here that would pay homage to his great idol, France's Louis XIV. A replica of Versailles Palace in Bavaria, this palace was his final and most costly project. Ludwig died in 1886. He did not live to see the palace's completion.
Image: picture-alliance/dpa/M. Schrader
Mirror Room
As a perfect replica of Versailles, Herrenchiemsee also has a hall of mirrors, which is 98 meters long, has 17 round windows and the same number of mirrors above them. It also boasts 33 chandeliers and 44 candelabras. It is today the top attraction in the palace and is in fact seven meters longer than the one in Versailles.
Image: picture-alliance/dpa/M. Michel
Nymphenburg Palace
Ludwig II did not build Nymphenburg Palace but this is where he was born. Visitors to the palace can visit the room in which he was delivered. During the summer they can glide across the park's canals in a gondola.
Image: picture-alliance/dpa/S. Hoppe
The King's House on Schachen
The view is spectacular but the building itself is surprisingly modest. Built at an altitude of 1,866 meters, Ludwig used this as a refuge when he was in the mountains. It can only be reached by a four-hour hike. Typically for Ludwig, he designed something very special.
Image: picture-alliance/dpa/C. Wallberg
Turkish Room
The entire first floor of Schachen is in an opulent oriental style. It is in stark contrast to the barren mountain surroundings. Ludwig celebrated several birthdays here. The guests were asked to dress as sultans and kalifs. It gave the events a feel of the Bosporus in the Alps.
Image: picture-alliance/dpa/M. Michel
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Higher costs for souvenir industry
Thursday's ruling ends a yearslong dispute between Bavaria and the souvenir industry, which worried its business could suffer if Bavaria held the exclusive naming rights to one of Germany's most iconic tourist attractions.
The decision also means that the state of Bavaria can decide which manufacturers and which products are allowed to use the name "Neuschwanstein."
A spokesperson with the Bavarian Palace Department confirmed to the dpa news agency that the state has already started selling licensing agreements for the "Neuschwanstein" name.
The state of Bavaria, which also owns the castle, applied to register the name "Neuschwanstein" as a trademark for souvenir items both nationally and EU-wide in 2011. A lower EU court sided with the German state in a ruling in 2016.
The Neuschwanstein Castle was built in 1869 by the eccentric Bavarian King Ludwig II. It's one of the most famous castles in Europe and sees around 1.4 million visitors per year, according to the Bavarian Palace Department.
10 reasons to love Bavaria
Bavaria is Germany's most popular travel destination. In 2022, around 7 million foreign guests visited the southern state. And these sights topped their must-see lists.
Image: Markus Mainka/Zoonar/picture alliance
Zugspitze
Bavaria gets to top it all by being home to Germany's highest peak. The Zugspitze in the Bavarian Alps reaches 2,962 meters (9,718 feet) above sea level. Visitors, however, don't need to invest a lot of energy to reach the summit and enjoy the fabulous views. Cable cars and a railway can take you to the top.
The largest folk festival in the world attracts millions of visitors each year and has spawned offshoots around the globe. It's characterized by beer in 1 liter glasses, women wearing dirndl dresses and men in lederhosen, as well as music and dancing in all of its many tents. The original Oktoberfest is found in Munich, which has played host since 1810.
Image: REUTERS
Munich: The Bavarian capital
The Bavarian metropolis is one of the most beautiful cities in Germany. The first stop for visitors is the Marienplatz square with the Frauenkirche church and the New Town Hall with its antique glockenspiel. Other attractions include the Hofbräuhaus beer hall, Nymphenburg Palace, the English Garden park as well as many museums like the Deutsches Museum — the largest science museum in the world.
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Bayern Munich football club
Munich is also home to one of Germany's most successful football clubs. Bayern Munich's home games are played at the Allianz Arena. Fortunately, those who don't have tickets to a match can still feel close to the club's stars by taking a guided tour around the stadium.
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Neuschwanstein Castle
The Romanesque revival palace is one of Germany's top attractions. In 2022, it was visited by 700,000 people, something reclusive King Ludwig II who commissioned the castle probably would not have enjoyed. He had it built in 1869 as a place where he could escape from public life and indulge in a world of fantasy and fairy tales. His whimsical castle is now admired by people from around the world.
Image: Sieghart Mair/ Zoonar/picture alliance
Königssee lake
Translated from German it would be the "King's Lake" — an apt title, as it's regarded as the king of Bavaria's roughly 200 lakes. Cutting deep into the Berchtesgaden Alps, the crystal-clear water creates an enchanting atmosphere. Since 1909, the pilgrimage church St. Bartholomew can only be reached by an environmentally friendly electric boat.
The small town in the Franconia region is a medieval gem. Tourists from all over the world love the timber-framed houses and the town wall with its fortifications. Rothenburg was left poor and deserted after the Thirty Years' War, which is why it has remained stuck in time. Today, it's seen a historic jewel that happens to be located on the Romantic Road, a popular tourist route in Germany.
Image: picture-alliance/imagebrokerW. Dieterich
Margravial Opera House, Bayreuth
This opera house, commissioned by Margravine Princess Wilhelmine of Prussia in the 18th century, was added to UNESCO's list of World Heritage Sites in 2012. There are several World Heritage Sites in Bavaria, including the old towns of Regensburg and Bamberg, the Würzburg Residence and the pilgrimage church of Die Wies.
Image: Daniel Vogl/dpa/picture alliance
Christkindlesmarkt in Nuremberg
Nuremberg is the second-largest city in Bavaria. Most people visit in December to go to the Christkindlesmarkt, or Christ Child Market — one of the world's oldest Christmas markets, which is visited by 2 million people each year. Although you'll find mulled wine and Lebkuchen gingerbread at other Christmas markets, it's only here that you'll encounter the Christkind, a princess-like figure.
Image: Daniel Karmann/dpa/picture alliance
Bavarian hospitality
It's not a myth, but a way of life in the hundreds of beer gardens across Bavaria. In fact, Bavarians invented the beer garden. Originally, beer was kept cool in cellars that were shaded by large trees, until brewers decided to set up tables and serve it right on the spot! This lead to the birth of the beer garden. Cheers to that!
Image: Martin Siepmann/imageBROKER/picture alliance