The internet giant has once again landed in hot water with an EU country over privacy violations. A court in Belgium says Facebook's gathering of data goes too far in "tracking online behavior."
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Facebook was ordered by a court in Brussels to stop tracking internet users without their consent or risk fines of up to €100 million ($124 million). In the case brought by Belgium's privacy watchdog, the social media giant was ordered to delete all data it had gathered illegally on the country's citizens, including non-Facebook users.
Facebook will be fined €250,000 euros a day if it does not comply with the court's ruling.
"Facebook informs us insufficiently about gathering information about us, the kind of data it collects, what it does with the data and how long it stores it," a statement from the court said.
"It also does not gain our consent to collect and store all this information."
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Free speech or illegal content?
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Social media law
After a public debate in Germany, a new law on social media came into effect in October. The legislation imposes heavy fines on social media companies, such as Facebook, for failing to take down posts containing hate speech. Facebook and other social media companies have complained about the law, saying that harsh rules might lead to unnecessary censorship.
Image: picture-alliance/dpa/T. Hase
Right to be forgotten
In 2014, the European Court of Justice ruled that European citizens had the right to request search engines, such as Google and Bing, remove "inaccurate, inadequate, irrelevant or excessive" search results linked to their name. Although Google has complied with the ruling, it has done so reluctantly, warning that it could make the internet as "free as the world's least free place."
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Blanket ban
In May 2017, Ukraine imposed sanctions on Russian social media platforms and web services. The blanket ban affected millions of Ukrainian citizens, many of whom were anxious about their data. The move prompted young Ukrainians to protest on the streets, calling for the government to reinstate access to platforms that included VKontakte (VK), Russia's largest social network.
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Safe Harbor
In 2015, the European Court of Justice ruled that Safe Harbor, a 15-year-old pact between the US and EU that allowed the transfer of personal data without prior approval, was effectively invalid. Austrian law student Max Schrems launched the legal proceedings against Facebook in response to revelations made by former US National Security Agency (NSA) contractor, Edward Snowden.
Image: picture-alliance/dpa/J. Warnand
Regulation
In China, the use of social media is highly regulated by the government. Beijing has effectively blocked access to thousands of websites and platforms, including Facebook, Twitter, Instagram and Pinterest. Instead, China offers its citizens access to local social media platforms, such as Weibo and WeChat, which boast hundreds of millions of monthly users.
Image: picture-alliance/dpa/Imaginechina/Da Qing
Twitter bans Russia-linked accounts
Many politicians and media outlets blame Russia's influence for Donald Trump's election victory in 2016. Moscow reportedly used Facebook, Twitter, Google, and Instagram to shape public opinion on key issues. In October 2017, Twitter suspended over 2,750 accounts due to alleged Russian propaganda. The platform also banned ads from RT (formerly Russia Today) and the Sputnik news agency.
Image: picture-alliance/AP Photo/M. Rourke
Facebook announces propaganda-linked tool
With social media under pressure for allowing alleged Russian meddling, Facebook announced a new project to combat such efforts in November 2017. The upcoming page will give users a chance to check if they "liked" or followed an alleged propaganda account on Facebook or Instagram. Meanwhile, Facebook has come under fire for not protecting user data in the wake of the Cambridge Analytica scandal.
Image: picture alliance/NurPhoto/J. Arriens
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The court said Facebook uses different methods to track online behavior, including by placing cookies and invisible pixels on third-party websites.
The ruling against the internet giant comes the day after it was accused of failing to fully abide by European Union consumer rules, despite repeated pressure by Brussels.
A European Commission report said Facebook and another social media giant, Twitter, were still deleting content uploaded by users without informing them.
Updating its demands, the European Commission reminded the two tech firms that they had been informed in November 2016 that their consumer protection rules didn't meet EU standards.
Facebook has said it is disappointed with the Belgian ruling and intends to appeal.