As Berlin opens its summer Fashion Week, fans of streetwear celebrated the news that the cult fair Bread & Butter would be relaunched in September.
Image: Getty Images/Avelon/F. Harrison
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Berlin Fashion Week in pictures
The summer Berlin Fashion Week runs from June 28 through July 1 and showcases trends for 2017. Discover what the first designers on the program have to offer.
Image: Getty Images/IMG/J. Pollex
Ready to snap the trends
Over the next few days, trend bloggers and lifestyle reporters will have their smartphones ready to report on the upcoming fashion trends, as Berlin Fashion Week is held from June 28 through July 1. Follow the hashtags #BFW or #BerlinFashionWeek on Twitter and Instagram to get updated on parties and events.
Image: picture alliance/dpa/S. Stache
Casual with flair
Dutch designer Erik Frenken opened Berlin Fashion Week's official program by showing his collection for Avelon, an Amsterdam label that "likes to be smart without being boring, to be casual with flair."
Image: Getty Images/Avelon/F. Harrison
Airy stripes
These variations on breezy stripes reflect another one of Avelon's guiding principles: "effortless meets directional."
Image: picture alliance/dpa/J. Carstensen
Flaming red
But Frenken didn't restrict himself to black, grey and white stripes. Sometimes all that's needed to reflect "raw edge luxury" is a perfect red dress.
Image: picture alliance/dpa/S. Stache
Meet the designers
Avelon's design director, Erik Frenken, was born in Amsterdam in 1976. He has received different prestigious awards for his work, such as the Elle Style Award for best young designer in the Netherlands.
Image: picture alliance/dpa/J. Carstensen
Lacy blue
The second designer to be featured on the runway was Ewa Herzog. Her designs are characterized by feminine lines, vibrant colors and high-quality lacy fabrics, which she insists on obtaining from countries where working conditions are well regulated.
Image: picture alliance/dpa/J. Carstensen
Berlin is part of the label
Ewa Herzog (right) created her own eponymous label in 2010. She combines feminine high-fashion designs with sustainability. Herzog finds inspiration in Berlin - the city is always written directly under her name on her label. "The entire world comes to this capital to seek inspiration," she says.
Image: picture alliance/dpa/J. Carstensen
The finishing touch
Models will be running the catwalk in Berlin until Friday. Over 70 fashion shows are on the program, and several more glamorous events are scheduled as well. While the fashion event had to surrender its standard location at the Brandenburg Gate to open-air Euro Cup viewings, it has locations in the Mitte and Wedding district's of the capital.
Image: Getty Images/IMG/J. Pollex
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Dutch designer Erik Frenken opened Berlin Fashion Week on Tuesday (28.06.2016) with a preview of his collection for the label Avelon. Long, striped shirt dresses and skirts, breezy wrap blouses and platform sneakers took over the runway.
Showcasing fashion trends for the following year, the Berlin Fashion Week takes place in summer and in winter in the German capital. The Berlin event is considered a major platform for new designers and focuses on sustainable and wearable fashion.
Over 70 fashion shows as well as parties and new talent competitions are programmed through Friday, when the event ends.
Major designer names on the list are Guido Maria Kretschmer, Michael Michalsky, Ewa Herzog, René Storck, Michael Sontag, Dorothee Schumacher and Anja Gockel.
Organizers expect some 200,000 visitors, among them designers, buyers and bloggers. Because of the Euro Cup, it is not being held at its usual location near Brandenburg Gate, where an open-air soccer viewing area has been set up. Instead, it is taking place in two locations in the districts of Mitte and Wedding.
Shirt dresses will be keeping us cool next summer according to Erik FrenkenImage: picture alliance/dpa/J. Carstensen
Bread & Butter relaunched
The Berlin-based online retailer Zalando also promoted its upcoming Bread & Butter fashion fair by throwing a party with the popular bloggers Dandy Diary on Monday.
Bread & Butter established itself as a cult streetwear fair. It used to be held during fashion week, until it filed for bankruptcy last year. Zalando overtook the management of the event, set to take place in September 2016 - outside of fashion week.
Organizers said their version of the event would be smaller than former Bread & Butter shows and open to the general public, instead of being restricted to industry insiders.
