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Berndes Cookware: Return from China

04:27

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Fabian ChristJanuary 18, 2012

Marcus Linnepe, new managing director of Berndes Cookware, is bringing production back to Germany. His predecessor had relocated the pot-and-pan production to China.

But Linnepe believes the "Made in Germany" seal of quality could increase sales enough to make the move worthwhile. Even in China, he can sell a German-made set of pots for twice as much in China. The Berndes company has a 90-year tradition in its hometown Arnsberg.
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