At the World Economic Forum in Davos, major corporations have signed on to an initiative to better reuse and recycle plastic packaging - to reap economic benefits, and in hopes of stemming an environmental crisis.
Advertisement
Unilever, Proctor and Gamble, Coca-Cola, Danone and Dow Chemical are among the heavy players in the 40 parties to have endorsed New Plastics Economy initiative Monday (16.01.2017) at the Swiss ski resort during the World Economic Forum (WEF).
If enacted, the plan would see 70 percent of plastic packaging reused and recycled globally - five times more than the percentage currently estimated to be recycled.
The New Plastics Economy plan, spearheaded by the Ellen MacArthur Foundation and unveiled at the WEF in January 2016, points out that, without urgent action, the planet's oceans will contain more plastic waste than fish by 2050.
The action plan endorsed in Davos in 2017, which is based on the concept of a circular economy, said 20 percent of the world's plastic packaging could be profitably reused, and a further 50 percent recycled instead of becoming waste.
Food and detergents multinational Unilever has now promised that all of its plastic packaging be fully reusable, recyclable or compostable by 2025.
In a statement, Unilever CEO Paul Polman said: "We urgently need to transform global plastic packaging material flows if we are to continue to reap the benefits of this versatile material … it's now up to us all to get it done."
New Plastics Economy estimates that about a quarter of all plastics that are produced end up as packaging.
Most plastic is made from oil, and it requires significant energy to produce - which contributes to greenhouse gas emissions that cause climate change.
When plastics enter the natural environment as waste, this impacts wildlife and ecosystems; 10 to 20 million tons of plastic end up in the world's oceans every year.
Two-thirds of all seabirds have consumed plastics, a 2015 study said. Fish, sea turtles, marine mammals and innumerable other sea creatures also consume plastics.
Many ocean animals become entangled in plastic waste - this can lead to a painful death, as the creature slowly starves or suffocates.
Although the full effects of animals consuming plastic waste have not been thoroughly studied, it is known to impair digestion, and can reduce the vigor of the organism.
Microplastics can even end up on our own plates in seafood or ocean fish.
Over the next year, the New Plastics Economy initiative and its partners will seek to innovate around redesigning plastic packaging.
Fighting the plastic flood
Millions of tons of plastic waste are clogging the world's oceans, harming fish and other marine life. On World Oceans Day, DW takes a look at the devastating effects of plastic pollution - and some ways to address it.
Image: picture-alliance/dpa/M.Nelson
Tons of trash
At least 8 million tons of plastic waste ends up in the world's oceans every year, according to a report by the Ellen MacArthur Foundation. The report warns plastic trash will outweigh fish by 2050 unless drastic action is taken. Much of the floating trash collects in several large ocean vortices far from land. Beaches, like this one on Midway Island in the remote Pacific Ocean, also suffer.
Image: picture-alliance/dpa/R.Olenick
Addicted to plastic
The floating plastic isn't just an eyesore: as it breaks down into smaller pieces, marine animals mistake it for food. A recent study by Uppsala University showed ingesting plastic can have devastating effects on fish, including stunted growth and increased mortality rates. Surprisingly, some fish even seem to prefer plastic. Plastic in fish is also suspected of posing health risks for humans.
Image: picture-alliance/dpa/R.Olenick
Edible alternatives
The Ocean Conservancy estimates more than 690 species of marine animals have been affected by plastic pollution. In an effort to reduce the impact of all that waste, some companies have come up with alternatives. The Delray Beach craft brewery, in Florida, has developed edible six-pack rings from wheat and barley left over from the brewing process. It hopes to begin production in October.
Image: picture-alliance/dpa/J. McDonald
Biodegradable packaging
As an alternative to single-use plastic packaging - which makes up a significant portion of the waste found in oceans - some companies have come up with biodegradable alternatives. At a plant in Poland, wheat bran is being used. According to inventor Jerzy Wysocki, the Biotrem packaging can be used in the oven or freezer, and will decompose in 30 days - or can simply be eaten. Extra fiber!
Image: picture-alliance/dpa/A. Reszko
Bamboo to the rescue?
Fast-growing bamboo is also an alternative to plastic - used to make everything from toothbrushes, shower curtains, utensils and even computer parts. Work at the Tonggu Jiangqiao Bamboo & Wood Industry Company, pictured here, started mass production of bamboo keyboards, mice and monitor casings in 2008.
Image: picture-alliance/dpa/Z.Haibin
Ocean skimmer
Alternatives may help reduce waste, but millions of tons of plastic still float around the world's oceans - and will remain for centuries, slowly breaking down. Dutch foundation Ocean Cleanup aims to collect the trash with a 100-kilometer (60-mile) floating dam system that is supposed to trap plastic waste without harming fish and other sea creatures. It aims to install one in the Pacific by 2020.
Image: picture-alliance/dpa/E.Zwart
From trash to fashion
Some of that plastic could be recycled and reused in other forms, becoming flower pots, home insulation or - in the case of Spanish firm Ecoalf - clothing. The Madrid-based clothing line takes plastic waste collected by 200 fishing boats in the Mediterranean, crushes it into flakes, and then creates polyester fibers - which in turn become fashionable jackets, backpacks and other items.
Image: AFP/Getty Images/P. Armestre
Reduce, recycle ... and reuse
Plastic waste can also be reused in its original form. At the United Nations Conference on Sustainable Development Rio +20 in 2012 - 20 years after the first World Oceans Day - giant fish made from plastic bottles were exhibited along the waterfront in Rio de Janeiro.