1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites

Coronavirus: Shoppers move towards online Black Friday deals

November 28, 2020

As the US registers record cases and hospitalizations, officials have urged people to start their holiday shopping from home. Most retailers moved their Black Friday sales online to prevent overcrowding in stores.

 A shopper makes his way through the mall as the holiday shopping season began in Redondo Beach, California
Image: Keith Birmingham/Orange County Register via ZUMA Wire/picture alliance

Malls and shopping centers across the United States were missing the usual Black Friday crowds this year, after political leaders and health officials urged people to stay home in light of the coronavirus pandemic.

Instead, a large increase in online shopping is expected to give hope to retailers who have been struggling after months of low sales, with many businesses pushed to the brink of bankruptcy.

Read more: Coronavirus digest: WHO says 60% immunization rate needed to curb pandemic

"Remember, skip the crowds and shop from home this Black Friday," Kentucky Governor Andy Beshear wrote on Twitter, a statement that was echoed by officials across the country.

Retail stores had prepared for a reduced number of in-person customers Image: Joel Lerner/Xinhua/picture alliance

According to the US Centers for Disease Control and Prevention (CDC), shopping in crowded stores during the holiday season has been deemed a "higher risk" activity during the pandemic. People have been urged to limit any in-person shopping.

This has prompted many stores to move their doorbuster deals online and laying more emphasis on curbside pickups. Many have also ramped up safety protocols to reassure customers who come in on Black Friday — the busiest shopping day of the year under regular circumstances.

Read more: The battle to deliver your online shopping

"We have been intentional to try to not create the frenzy, the doorbusters, the long lines and the crowds you typically see on a Black Friday, '' said Stephen Lebovitz, CEO of CBL, which operates nearly 100 malls. The company filed for Chapter 11 bankruptcy this month.

Stores that routinely saw thousands of shoppers on Black Friday reported just hundreds.

Rotterdam closes shops early due to crowds

The US has seen a record number of infections and hospitalizations in recent weeks, pushing many states to enforce stricter coronavirus prevention measures as they await the government approval of potential COVID-19 vaccines from pharmaceutical giants Pfizer and Moderna.

Similar measures have been taken across the world, with stray incidents of overcrowding at shopping centers.

In the Dutch city of Rotterdam, the Black Friday shopping rush at stores downtown prompted the city's mayor Ahmed Aboutaleb to close stores early. The city has been in partial lockdown to control the spread of the virus.

see/rs (AP, Reuters, dpa)

Virus turns Washington into ghost town

02:34

This browser does not support the video element.

Skip next section Explore more
Skip next section DW's Top Story

DW's Top Story

Skip next section More stories from DW