British pubs, bars and clubs are to be banned from "irresponsible" drinks promotions that are blamed for helping to fuel a culture of binge drinking, Home Secretary Alan Johnson announced on Tuesday.

Authorities want British drinkers to consume alcohol more slowly and adopt "continental style" drinking habits. The issue has risen in prominence, with town and city centers developing a reputation for bad behavior and violence – particularly among young people.

From April, drinking outlets will be forbidden from offering "all you can drink" promotions and organized speed drinking games.

Included in the ban are notorious "dentist's chairs" events, where drink is poured into the mouths of customers. Free tap water will have to be made available under the legislation.

No ban on "happy hour"

The rules would not outlaw "happy hour" promotions, during which drinks are cheaper, or special offers on alcohol in supermarkets.

"While the vast majority of retailers are responsible, a minority continue to run irresponsible promotions which fuel the excessive drinking that leads to alcohol-related crime and disorder," Alan Johnson said.

A second set of rules, to be introduced in October, includes a requirement that smaller measures of alcohol be made available. Bar owners and managers will be forced to make compulsory age checks and could face prison if they do not follow the rules.


rc/Reuters/AFP/AP
Editor: Andreas Illmer