Why do many modern strawberries taste bland, and can breeders bring back their flavor? Scientists are searching for the perfect strawberry by combining aroma, shelf life and consumer appeal. We also explore smart sensors that could prevent apples from spoiling in storage and cut food waste. Plus: why asparagus makes urine smell differently for some people, how lab-grown alternatives to meat, fish, cocoa and coffee could help secure future supplies, and whether a yeast-made palm oil alternative could reduce rainforest loss. Finally, we examine how food, identity and cultural labels can reinforce racist stereotypes.