Classic toys in children's rooms throughout the world
Hecko FloresDecember 14, 2015
With Christmas just around the corner, children and parents all have one thing on their mind: toys. After reading the kids' letters, Santa might have to make a pit stop in Germany to fulfill some of their wishes.
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From Playmobil to smartphones: Popular children's toys
German classics such as Playmobil and Fischertechnik are among the world's most popular toys. Are any of these on your Christmas list?
Image: picture-alliance/ dpa
Over 40 years of imagination
In 1974, Horst Brandstätter introduced the iconic Playmobil plastic figurines and toy sets to the market. They are now a staple in kids' rooms in Germany and abroad. The simplicity of the figurines stimulates the children's imagination and creativity. Playmobil is Germany's biggest toy maker, with an annual global turnover of nearly 600 million euros ($655 million).
Image: picture-alliance/dpa/D. Karmann
Traditional yet innovative
German inventor Artur Fischer was the mastermind behind Fischertechnik. The toy company had its beginnings as a manufacturer of fasteners in Waldachtal, Germany, but in 1965, the company decided to break into the toy market after gaining popularity through a Christmas novelty gift. Fischertechnik toys help develop children's interest in technology and science.
Image: picture-alliance/dpa/U. Deck
Attention to detail
Schleich was founded in 1935 by Friedrich Schleich originally as a supplier of plastic parts in Stuttgart. It was not until the 1950s that the now famous Schleich figurines first came to life. From animals, dinosaurs and dragons to classics like the Smurfs and Snoopie, the rubber-made figurines are renowned for their detailed and realistic looks.
Image: picture-alliance/dpa
The dream of many
The German company Märklin Trains has fans of all ages and claims to be the "world leader in model railroading." It all began in 1859 when tin smith Theodor Friedrich Wilhelm Märklin decided to start producing dollhouse accessories. Some 30 years later, in 1891, Märklin presented its first toy train - it became the cornerstone for the company's worldwide success.
Image: picture-alliance/dpa
A luxurious teddy bear
The Steiff company manufactures high-end toys and collectibles. The company began making quality plush toys in 1880 in the southern German town of Giengen. Steiff is perhaps best-known for its bears, which were first introduced in 1902. Manufacturing is still done by hand in a 103-year-old factory and vintage toys have been known to raise large sums of money at collector auctions.
Image: Niedermueller/Getty Images
Classic dolls
The Käthe Kruse Manufacture in the Bavarian city of Donauwörth has been producing hand-made dolls for over 100 years. The German actress Käthe Kruse was born in 1883 and made her first doll in 1905 as a Christmas present for her daughter. What began as a hobby quickly became a popular and successful business. Today Käthe Kruse dolls fetch exorbitant prices among collectors.
Image: Imago/S. Schellhorn
Pretty in pink
For over 50 years, Barbie has been a classic in children's rooms worldwide. The doll is known for its fashion and style, but it is also criticized for promoting an unrealistic woman's image. Barbie sales have fallen in recent years, yet it remains Mattel's best-selling toy. The US company used to be the world's largest toy maker, until a Danish colored brick manufacturer surpassed it in 2014.
Image: picture-alliance/dpa/F.v. Erichsen
An empire of bricks
Kids love building and creating diverse structures with the iconic toy. The name Lego is an abbreviation of the two Danish words "leg godt," meaning "play well." It is a mantra the Danish company has followed for over 80 years. The biggest toy company in the world has recently reduced its carbon footprint by cutting the size of packages and investing in wind power.
Image: picture-alliance/dpa/K.J. Hildenbrand
High demand, high price
To the despair of many parents, toy prices have increased, maximizing profits in this multi-billion-dollar industry. Not everyone can afford to buy new toys, but children usually make the best out what they have. Here a boy in the Democratic Republic of Congo plays with a toy truck.
Image: picture-alliance/dpa/W. Langenstrassen
A new classic?
Can they really be considered toys? Despite discussions on their educational value, video games have increased in popularity among kids of all ages. In contrast to some parents, most young children see video games as a social activity, not an isolating one. Playing video games improves hand-eye coordination, fine motor and spatial skills.
Image: picture-alliance/dpa/W. Grubitzsch
Digital native
As technology develops, so do smart toys. Now there are even smart gadgets that connect to mobile devices and can help kids develop programming skills, while providing them with a safe environment to explore, play and grow.
Image: picture alliance/dpa/J. Kalaene
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Germany is well known for its state-of-the-art engineering, top manufacturing and high quality products, particularly in industries such as the automotive world. However, the country also plays an important role in another field: the toy industry.
The German toy maker Playmobil celebrates its 41st anniversary and boasts success as one of the world's largest toy companies with nearly 600 million euros ($655 million) in annual sales.
Playmobil: Making more with less leads to success
Playmobil's founder, Horst Brandstätter, was a businessman from Fürth, Germany who in 1952 at the age of 19 took over the family business, which originally started as a producer of ornamental casket fittings and locks. The company later expanded to sheet-metal piggy banks, telephones and cash registers, which they sold in Europe and abroad.
Brandstätter was eager to join new markets so he decided to use plastic as the company's primary material, changing the production facilities and ultimately the company's products. In 1958, Brandstätter introduced the hula hoop to Europe.
In the early 1970s, the oil crisis and the increasing cost of plastic forced Brandstätter and his company to develop a new toy that would use less plastic. Hans Beck, a company's designer, presented the 7.5-centimeter (just under 3-inch) figurines. They would become known as the Playmobil figures as of 1974.
The Playmobil brand is popular all over the world. The toymaker also has theme parks in Europe and the US and has had licensing deals with companies such as BMW and Porsche.
Education as a game
Fischertechnik is another German brand with a strong presence in the toy market. The company's toys are used in education to teach about simple machines, as well as motorization and mechanisms. The company also offers computer interface technology, which can be used to learn the theory of automation and robotics.
The company first began as a fastener manufacturer, but in 1965, Artur Fischer invented a building block system for a toy set initially intended as a Christmas novelty gift for engineers. The construction toy's popularity took off and soon hit the shelves in toy stores across Germany and later the world. By about 1970, the construction sets were being sold in the United States at upscale toy retailers such as FAO Schwarz.
Fischertechnik's success even pushed Lego to introduce its own line of educational toys at the end of the 1970s. The new division "Lego Technic" included gears, axles, pins, and beams in addition to the simpler brick-building properties of traditional Lego sets.
The toy company from the Black forest celebrates its 50th anniversary this Christmas.