BusinessControversial commercials at Super Bowl 201701:35This browser does not support the video element.BusinessLars Halter02/06/2017February 6, 2017Companies spend $5 million on 30 seconds of airtime for a commercial during the Super Bowl. It's a big gamble. Some make it work by banking on celebrities, others on conflict and controversy, celebrating immigrants and tearing down walls.Copy linkAdvertisement