BusinessCurious cars at the IAA01:48This browser does not support the video element.BusinessJanelle Dumalaon09/18/2017September 18, 2017If you can conceive it, you can achieve it. But that may not always be true with cars. But the idea is, concepts allow automakers to freely experiment with design and tech. Most of them remain theoretical - but why do car companies make them at all?Copy linkAdvertisement
