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How South Korea is cashing in on 'KPop Demon Hunters'

02:54

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Patrick Fok in Yongin, South Korea
October 24, 2025

"KPop Demon Hunters" has become the No. 1 movie on the Netflix streaming platform. Fans from all over the world are flocking to South Korea to sample food and fashion, and visit locations featured in the animated film.

South Korea’s cultural exports are surging as Netflix’s record-breaking hit "KPop Demon Hunters" drives global interest in Korean food, fashion and tourism. Everland, the country's largest theme park operated by Samsung C&T Resort, has launched an immersive exhibit inspired by the film, part of a growing wave of cultural experiences.

With real-world locations like Naksan Park featured in the movie, fans are flocking to South Korea and contributing to a 20% rise in tourism. From K-pop and K-dramas to skin care and language study, the film's influence is reshaping how international audiences are engaging with Korean culture.

Commercial tie-ins, including branded noodles and merchandise, are selling out as demand intensifies.

This video summary was created by AI from the original DW script. It was edited by a journalist before publication.

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