Sleigh bells, reindeer and Christmas trees — but in July? The annual World Santa Claus Congress in Denmark celebrates exactly that amid sweltering temperatures.
Image: Reuters/A. Kelly
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What better way to survive the heatwave sweeping Europe than donning multilayered red velvet frocks and wearing fake white beards made from the most exquisite polyester and acrylic material?
One might be called insane for even considering it — but in Denmark, people from around the globe are doing just that at the annual World Santa Claus Congress (WSSC).
The three-day event running July 23 to 26 in the Danish capital Copenhagen says it's bringing together 125 Santas from 15 countries "to discuss professional issues." Networking among reindeer is optional.
Santas and their little helpers pay a visit to Copenhagen's famous Little Mermaid statueImage: Reuters/A. Kelly
O Come, All Ye Faithful – to Copenhagen
The "Christmas in July" style festival combines various Yuletide activities including a Santa obstacle course, a footbath in the sea at nearby Bellevue Beach, and various shows and jamborees at the Dyrehavsbakken amusement park (known locally as Bakken). There is even a "great pixie-orchestra" featuring 20 Christmas elves.
As a highlight, the international delegation of Santas at the WSSC hits the streets of Copenhagen in full costume for a parade in front of thousands of spectators — despite the ho-ho-hot temperatures forecast for the week (reaching up to 30 degrees Celsius). One person was reportedly even dressed up as a Christmas tree this year.
Among the 15 nationalities attending this year are Santas from Japan, Canada and the US Image: Reuters/A. Kelly
Most Wonderful Time of the Year
The WSSC dates back to 1957 when its founder, Bakken entertainer Christian Jorgen Nielsen — known locally as "Professor Tribini" — decided to bring Santas together for some socializing as well as a healthy dose of festive cheer at the height of summer.
Santa Stan Miller from Alabama told Reuters that Santas come to the event to "enjoy beautiful Copenhagen and to share and exchange information and ideas about how to make the world a better place to live for everyone."
"That is what being Santa Claus is all about," he added.
Even Santas deserve a bit of fun - before having to get ready for their busy season later in the yearImage: picture-alliance/Scanpix Denmark/S. C. Noergaard
Lessons in beard grooming, Santa Spirit and ho-ho-ho-ing: the world's oldest Santa Claus School in Michigan is turning interested candidates into Saint Nick pros. Take-home sleighs not included.
Image: Reuters/C. Muschi
Not a hair out of place
What would Santa be without his beard? At the "Charles W. Howard Santa Claus School" in the town of Midland in the US state of Michigan, students learn how to comb and groom their beard. Artificial beards are frowned upon. Those who aren't blessed with enough natural whiskers can turn to buffalo hair to fill in the holes.
Image: Reuters/C. Muschi
The Santa diet
A real Saint Nick must have a belly that can shake like a bowl full of jelly. Eating lots of gingerbread and chocolate is thus part of the preparation. Aside from the signature outfit, prospective Santas are also equipped with make-up tips in class. Kids expect merry dimples, cheeks like roses and a nose like a cherry.
Image: Reuters/C. Muschi
Dancing with Santa
While sitting with kids on your lap is one part of the job, the "Santa School" also teaches dance moves - never know what guests might ask for at the office Christmas party. Here Glenn Johnson of Woodstock, Georgia, is practicing what looks like a whip swing to get Rudolph and his fellow reindeer up into the sky.
Image: Reuters/C. Muschi
What is it, Prancer?
While this picture was taken at the Rooftop Landing Reindeer Farm in Clare, Michigan, the "Santa School" offers lessons in reindeer behavior as well. The animals play an important part in the holidays. According to Christmas lore, eight flying reindeer pull Santa's sleighs - nine if you include red-nosed Rudolph.
Image: Reuters/C. Muschi
Santa's workshop
Most kids ask for iPads instead of wooden cars today. But Santa students in Michigan still learn the basics of toy making. Experts say that children's wishes get more expensive every year. Some boys and girls ask for presents adding up to a value of 15,000 dollars - per child. That will put you on the naughty list.
Image: Reuters/C. Muschi
Santa Claus and Saint Nicholas
Always jolly, kind and patient - the true "Santa spirit" is part of the curriculum as well. In addition to such intangible matters, students also learn about Saint Nicholas, who according to European legends puts candy in children's boots on December 6, and Santa Claus, who is bringing the presents on Christmas Eve or Christmas Day, depending on the country you live in.
Image: Reuters/C. Muschi
Take a deep breath
Ho-ho-ho-ing just right isn't an easy task. That's why instructors also teach breathing techniques. The whole Santa course lasts three days and graduates receive a certificate at the end. These certified Santas can earn up to 50 dollars an hour. Students come from all over the world and include engineers, lawyers and teachers.
