1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites

Donald Trump selling 2028 election merch despite term limit

Karl Sexton with AFP, AP
April 25, 2025

The US Constitution limits presidents to two four-year stints in office. Donald Trump has said he still intends to run for a third term and has started selling the hats and t-shirts that say it.

This photo illustration, taken on April 24, 2025, in Washington, DC, shows an image of US President Donald Trump alongside a smartphone displaying a red 'Trump 2028' cap on the Trump Store website.
A poll this week said Trump's approval rating was 40%, with a majority of Americans disapproving of his tariffs and government cutsImage: Oliver Contreras/AFP

US President Donald Trump's online store is selling merchandise branded with the slogan "Trump 2028" for the country's next presidential election.

The hats, T-shirts and can coolers are available for purchase despite the fact that the US Constitution prohibits presidents from serving three terms.

Trump, who will be 82 in 2028, has not ruled out running in the next presidential election. He has also said he is considering breaching the constitution in order to do so.

What else do we know about the 'Trump 2028' merchandise?

The US president's son Eric Trump was pictured in a photo on social media on Thursday wearing one of the red caps, which costs $50 (about €44).

The T-shirts, available in navy blue and red, are priced at $36, while the koozies are available for $18.

Product description alongside the newly available apparel says: "The future looks bright! Rewrite the rules."

What does the US Constitution say?

The 22nd Amendment was adopted after Franklin Delano Roosevelt was elected four times.

Roosevelt died at the age of 63, at the beginning of his fourth term, on April 12, 1945.

The amendment, which came into effect in 1951, states that "no person shall be elected to the office of the President more than twice."

While Trump appears set on a third term, amending the country's highest law would require a two-thirds majority in both Congressional chambers.

It would also need to be ratified by at least 38 out of 50 US states, making the prospect seem highly unlikely.

Trump, however, has said there are "methods" to make a third term possible and that he "is not joking" about his intention to run again, but added, "We have a long way to go before we can even think about that." 

Edited by: Sean Sinico

Karl Sexton Writer and editor focused on international current affairs
Skip next section DW's Top Story

DW's Top Story

Skip next section More stories from DW