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Eating on camera becoming a growing trend in Africa

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September 21, 2024

Egusi and okra soup with fufu has become popular in international "mukbang" circles, where people engage in self-indulgent eating for an online audience. And more and more, Africans are also getting into the business. There's plenty of food, incredible clout and gifts to be had. But what are the drawbacks of this social media trend?

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