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EU-US deal set to lower car tariffs, no exception for wine

Wesley Rahn with AFP, AP, dpa, Reuters
August 21, 2025

Following threats from Washington, the EU agreed to a 15% tariff on most of its exports to the US, including cars. European winemakers, however, are not happy with the trade deal.

A blue Volkswagen being built at a factory in Dresden on May 15, 2025
The EU expects a 15% tariff on European car exports to the US, with conditions applying Image: Matthias Schrader/AP Photo/picture alliance

European Union trade commissioner Maros Sefcovic on Thursday presented a joint EU-US statement outlining a framework trade deal under which some 70% of EU exports face a 15% tariff. 

"This is a serious, strategic deal, and we are fully behind it. A wide range of sectors, including strategic industries such as cars, pharmaceuticals, semiconductors, and lumber, stand to benefit," Sefcovic told a press conference in Brussels.

The tariff deal was met with both praise and criticism when it was first announced in July. European Commission chief Ursula von der Leyen said it brought "stability" and "predictability" to trans-Atlantic trade. Conversely, French Prime Minister Francois Bayrou said the deal amounted to the EU "resigning itself to submission."

The 15% tariff rate could be seen as minor in comparison to the the 30% US President Donald Trump had previously threatened. However, it is still six times higher than the 2.5% that had been in place before Trump returned to the White House in January.

The deal also says European Union is expected to purchase $750 billion (€646 million) worth of US liquified natural gas, oil, and nuclear energy products through 2028.

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Lower tariff on EU cars to apply retroactively 

On European car exports, a sector that is critical specifically to the German economy, the 15% US tariff rate is not over the finish line quite yet.

As of now, the US tariff rate for EU cars imported into the US is 27.5%. The US has said it will lower the tariffs on EU cars to 15% after the EU begins a legislative process to facilitate imports of certain US goods.

This will include removing EU tariffs on US industrial goods in addition to dismantling barriers to some food imports. According to the deal, the EU will have to lower its restrictions on processed fruits and vegetables, as well as other processed foods from the US.

Sefcovic said the Commission was "working very hard" on getting the process completed.

The commissioner added that he was assured by his US negotiating counterpart that the lowered rate for cars will apply retroactively from August 1.

EU liquor exporters also facing tariffs

On Europe's lucrative wine and spirits industry, with exports to the US worth $9 billion in 2024, Sefcovic said the EU "didn't succeed" in getting it exempt from the deal and down to zero tariffs.

"But I can tell you that there is clear commitment from the European Commission to put it on the table", Sefcovic said. He added that  "doors are not closed forever" on future talks.

The EU and the US had previously enjoyed a "zero for zero" tariff regime on wine and spirits and a heavy levy threatens to upend the industry.

In March, Trump had threatened a 200% tariff on European wine and spirits. 

After the Commission admitted it was unable to secure an exemption, the French wine exporters federation said it was "hugely disappointed."  

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"We are certain that this will create major difficulties for the wines and spirits sector," the head of the wine and spirits federation FEVS Gabriel Picard told the AFP news agency.

The Distilled Spirits Council of the United States issued a statement saying "without a permanent return to zero-for-zero tariffs on spirits, American distillers do not have the certainty to plan for future export and job growth without the fear of retaliatory tariffs returning," with the association adding it would petition the Trump administration on an exemption.

The EU and the US said the document made public Thursday was only "a first step in a process that can be further expanded to cover additional areas."

Edited by: Darko Janjevic

Wesley Rahn Editor and reporter focusing on geopolitics and current affairs
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