The International Geneva Motor Show is traditionally the first industry event of the year. When the show took place for the first time in 1905, it also showcased bicycles. Since then, it has opened its gates at the beginning of March for two weeks to the world's carmakers. Around 700 brands are represented here. With around 700,000 visitors, the Geneva Motor Show is one of the most important trade fairs in the world for the industry, and many manufacturers choose to present their latest and greatest models there.