Facebook to disclose US election ads bought in Russia
September 22, 2017
Facebook has bowed to political pressure by handing over 3,000 ads bought by a Russian agency with the intention of swaying last year's US election. Russia has denied placing the ads.
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Facebook CEO Mark Zuckerberg announced on Thursday that the social network had handed over to US congressional investigators the contents of political advertisements purchased by a Russian agency.
The move comes as part of Zuckerberg's pledge to make political advertising on Facebook more "transparent."
Facebook revealed earlier this month that it had sold some $100,000 (83,000 euros) worth of political advertising aimed at swaying the election to a Russian agency. Since then, US lawmakers have been pressuring Facebook to release the ads as part of their special investigation into Russia's interference in the 2016 presidential election.
Russia on Friday denied buying the ads. "We don't know who places ads on Facebook and how," President Vladimir Putin's spokesman Dmitry Peskov told reporters. "We have never done it and the Russian side has never had anything to do with it."
Facebook's initial reluctance to comply with the US request had prompted the chairman of the Senate intelligence committee to consider forcing company executives to testify as part of its probe into election meddling.
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However, announcing the company's decision to be more forthcoming when it comes to political advertising, Zuckerberg said that he doesn't "want anyone to use our tools to undermine democracy. That's not what we stand for."
It marks the first time Facebook has agreed to open up its lucrative but extremely secret advertising operation to outside observers.
Following Zuckerberg's announcement, Adam Schiff, a top Democrat on the US House Intelligence Committee, said he now wanted to hear from other tech companies, such as Twitter and Google, on how they regulate their advertising.
"It will be important for the committee to scrutinize how rigorous Facebook's internal investigation has been, to test its conclusions and to understand why it took as long as it did," said Schiff.
Facebook overhauls political advertising
The social network's decision to hand over the ads to lawmakers comes as part of the company's vow to regulate its advertising platform.
Facebook will in future require anyone who purchases political ads on its platform to disclose both who is paying for them and all other campaigns that individual or agency is running.
The new set-up will allow outsiders to see how many different variants of a political ad are being used to target different groups and individuals, a crucial tactic used to measure an ad's effectiveness.
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Because the average user doesn't know "if you're seeing the same messages as everyone else" Facebook will "make it so you can visit an advertiser's page and see the ads they're currently running to any audience on Facebook," Zuckerberg said.
However, the contents of the ads ordered by congressional investigators will not be shared publicly, as the federal investigation will limit what Facebook can reveal, Zuckerberg said.
Facebook monitoring German election
Zuckerberg also disclosed that Facebook officials had found no instances attempted election-meddling in Germany, as the country heads to the polls on Sunday.
Germany's candidates will do nearly anything for a vote
Federal elections are around the corner in Germany, and candidates vying for a Bundestag seat are trying just about anything to garner a vote. We visited some unusual sites where candidates have hit the campaign trail.
Image: DW/R. Oberhammer
The right shade of Green
Bündnis 90/Die Grünen (The Greens) are known as Germany's evironment party. So of course party members in Osterode, a 24,000-resident city in the heart of Germany, have been sending their candidate Viola von Cramon out on the e-biking trail for campaigning events.
Image: DW/R. Oberhammer
Playing boules for a vote
And Viola von Cramon's trail leads right to a boules court in Osterode. There, interested boules players can munch on organic cheese and bread, and drink eco-friendly wine or juice while chatting with the candidate and playing their beloved game. They can also easily register to become Greens members.
Image: DW/R. Oberhammer
Focused on the game
But things are rather slow-paced here, with boules players keeping their eye more on points than on votes. Still, it's a place dear to the Osterode Green Party, who established the court a few years back.
Image: DW/R. Oberhammer
Campaigning in an immigrant district
In Cologne's Chorweiler district, where 75 percent of people have a "migration background," the Left Party (Die Linke) put on a campaign picnic complete with barbeque stands, free drinks, table soccer and balloons. But election campaigners don't just want to pass out free stuff; they also want to offer people information.
Image: DW/P. Böll
Listening and speaking the same language
The candidate for Die Linke (the Left Party) for the Chorweiler district is Güldane Tokyürek. It is hoped her Turkish background makes it easier for immigrants to lend her their ear. She aims to make these people feel that they are part of German society and are not being "left behind."
Image: DW/P. Böll
Left Party platform
Here, people can look at the Left Party's platform and mark whether they agree or disagree. One of the visitors says he's against a minimum wage of 12 euros ($14.4); it's too little, he says. Others ask questions. Some of the visitors are open to the Left Party, but don't agree with all of the issues.
Image: DW/P. Böll
A clubhouse is almost better than a beer tent
The residents of idyllic Kulmbach in Upper Franconia were shaken from their daydreams when CSU (Bavarian sister party of the Christian Democrats, or CDU) candidate Emmi Zeulner rolled in with CDU heavyweight Wolfgang Bosbach. The venue was low-key, being a soccer club house replete with sports and CSU decorations, but people came from all over the district to hear Bosbach speak.
Image: DW/P. Böll
Keep the controversy coming, please!
But it's not just a back-slapping, happy-go-lucky event. On the contrary, everything from "true" and "fake" patriotism, a cap on refugee admissions, and German "dominant culture" are put on the table. Candidate Emmi Zeulner smoothed the waters, however.
Image: DW/P. Böll
Skeptical observer
This man is obviously skeptical. It's not just tried-and-true Christian Democrats who have come to this event at the soccer club house. Indeed, the CDU has lost many of its voters to the far right populist party, Alternative for Germany (AfD).
Image: DW/P. Böll
Bells and whistles
Members of the Young Socialists, the younger generation of Social Democrats (SPD), came to Lübeck to show their support for frontrunner Martin Schulz before a major television appearance - complete with soap bubbles and flags.
Image: DW/R. Oberhammer
He just has to meet them
Martin Schulz, surrounded by heavy security, actually approaches the Young Socialists and lets them take pictures with him. Is it a last attempt to gain popularity?
Image: DW/R. Oberhammer
A minute for the press
Studio guests are alert and ready for the major candidate. Photographers are permitted to take pictures when Schulz enters, yet each step is choreographed before the "Wahlarena" ("Election Arena") show broadcast on German public broadcaster ARD gets underway. It's Schulz's last major campaign appearance before the election.
Image: DW/R. Oberhammer
Election campaign in a shisha bar
The Federal Convention of the satirical party "Die Partei" was held at a shisha or "hookah" bar in Frankfurt an der Oder. Despite the unorthodox venue, the candidates donned conventional suits, while supporters held up party flags - just like at major party campaign events.
Image: DW/R. Oberhammer
"Minimum brain for everyone!"
Kilian Galle is 21, and a major fan of humor and satire – without really wanting to commit to a particular political bent. "We say we are part of the 'radical middle.' And that fits!," he says. The Partei people are word pros, but not everyone gets their jokes and word plays. Some who are interested in the party might want a little more content in their platform.
Image: DW/R. Oberhammer
Searing "election campaign speech" by the district chairperson
Die Partei aims to use humor to get people interested in politics again, so they organize media-effective events for addressing serious topics in a humorous way. It also helps to offer pizza and free drinks, like here during a speech by district chairman Philipp Henning.
Germany's cyber defense is on full alert as the clock ticks down to the federal elections, with many fearing that a last-minute leak or bombshell intended to fan fears of Muslim migrants could spur a right-wing populist surge.
Moscow has been accused of stoking anti-migrant sentiment among Russian-Germans. In 2016, Russian media published reports — quickly debunked by German police — that a 13-year-old Russian-German girl was raped by three Muslim migrants, before accusing authorities and lawmakers of trying to cover up the incident.
The false reports sparked Russian-German street protests and even caused a top-level diplomatic row between Berlin and Moscow.