The supply of food and other consumer goods across the European Union is dominated by large supermarket chains and retailers. 

While consumers struggle to pay rising prices, local farmers struggle to get prices that cover the cost of production in the face of competition from imported goods and the power wielded by major retailers. 

In January, an association in Croatia known as "Hey, inspector" called for a national boycott on supermarkets. The first boycott took place on Friday, January 24 and was supported by many across the country. "Hey, Inspector" is now considering making Friday a general boycott day for shopping.

The initiative is not just restricted to Croatia, but has also spread to other countries in the region such as Bosnia-Herzegovina, Montenegro, Serbia and North Macedonia, where similar protests have either already started or are being planned.

DW spoke to producers and consumers in Croatia.