Lifestyle
Flamewars and What To Do About Them
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Recent months have seen a number of major companies flamed, including McDonalds, German Rail and o2. Some of them have called in experts to help them tackle hate campaigns. Observers believe that flame wars are symptomatic of miscommunication caused by the lack of social cues available in face-to-face communication but others believe they can have a positive effect, forcing companies to listen to their critics and take due action.