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InnovationGermany

Can green start-ups secure prosperity?

26:04

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September 7, 2025

The aim is to make Germany's economy sustainable and climate-neutral. But will this change ultimately make Germany poorer? Are German companies threatened with competitive disadvantages and loss of income or will there be a "green economic miracle"?

Former German Chancellor Olaf Scholz announced the "green economic miracle". The hope: innovative technologies will enable decarbonization and lead to greater prosperity. Critics of the transformation, on the other hand, fear Germany's deindustrialization and economic decline. The transformation is making itself felt - in the start-up sector at least. One in three start-ups founded in Germany is "green" and aims to contribute to the ecological goals of a sustainable economy with products or services. However, up to 90 percent of all start-ups don’t survive the first three years. And it remains to be seen whether successful green start-ups can ever begin to replace traditional industries, like the steel and chemical industries. Brothers Nathanael and Johannes Laier from Würzburg have founded "WeSort.AI", a "green" start-up: with the development of an analysis module that uses artificial intelligence to separate waste by type and thus increase the recycling rate. The potential is huge: there are 1,600 sorting and recycling plants in Europe. The founders have even received inquiries from Australia. Sebastian Rakers has also founded a green start-up. With his company "Bluu Seafood", he plans to multiply fish cells in bioreactors and use them to produce fish fingers, for example. This future technology could help to combat overfishing of the oceans and at the same time improve food security for the world's population. Rakers wants to produce his fish cells on an industrial scale in Germany. But the bureaucratic hurdles for approval in Europe are high and could force him to produce abroad. That would cast a shadow over Germany’s viability as a business location. With his start-up "E-Lyte", Ralf Wagner is backing the transformation to greater sustainability. Together with three co-founders in Kaiserslautern, he produces innovative electrolytes that can be used to improve the properties of electric car batteries. The green economic miracle: will it come and what form will it take? A matter still up for debate.

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