Fast fashion is facing increasing criticism for its environmental impact and economic consequences, including job losses in Europe due to ultra-fast production models like Shein and Temu. France is proposing a law to define and regulate fast fashion, potentially banning its advertising, though defining what qualifies remains a challenge. Critics argue that the model encourages overconsumption, exploits labor, and floods markets with cheap, disposable clothing, while EU regulations aim to make all products more durable and sustainable. However, conflicting views on what counts as "sustainable" and the slow pace of regulatory development complicate enforcement. Meanwhile, companies like Shein counter criticism with influencer-driven campaigns, framing affordable fashion as a right, intensifying the debate across social media and policy circles.

*This video summary was created by AI from the original DW script. It was edited by a journalist before publication.