Sotheby's in London presents 'Freddie Mercury: A World of his Own,' an exhibition and auction of the rock star's kaleidoscopic personal collection.
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"I like to be surrounded by splendid things," Freddie Mercury, the legendary frontman of rock band Queen, once said.
Now, a months-long public exhibition titled "Freddie Mercury: A World of his Own," hosted by London auction house Sotheby's, allows visitors to explore the collected curios that filled "the public and private realm of a global icon."
In addition to being a world-renowned rock superstar, Mercury was an eclectic collector of art, fashion, furniture and jewels that were gathered over decades.
Mercury's collection was formerly preserved at the musician's beloved home, Garden Lodge in London. This shrine to the performer displayed "a quality and diversity of works that are a testament not only to his manifold passions, but innate style, accomplished artistry, and brilliant mind," the Sotheby auction house said.
The special exhibition kicks off on Friday, August 4 at Sotheby'sin London. Visitors can enjoy music and champagne but are asked to honor the dress code, which is inspired by Mercury's birthday party in 1986 in which "flamboyant hats are encouraged," Sotheby's stated on its website.
Gems from rare collection on show
The exhibition ends on September 5, culminating in a series of six auctions that include stage costumes and handwritten song lyrics; woodblock prints picked up during Mercury's travels through his beloved Japan; and a white silk evening scarf.
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A certified gold single sales award for "Bohemian Rhapsody" and an MTV video music award, as well as Adidas high-top sneakers and Mercury's signature crown and cloak ensemble, are also on display.
Parts of the collection were previously on show at Sotheby's in New York in June 2023 before traveling to Los Angeles and Hong Kong.
Greatest hits and timeless sex appeal
Freddie Mercury was born in 1946 to Parsi-Indian parents in Zanzibar, Tanzania.
Real name Farrokh Bulsara, Mercury moved to London with his parents in the mid-1960s after attending school in India and returning to his place of birth — from where he was forced to flee when the island's violent revolution broke out.
After co-founding the glam rock band Queen in the early 1970s in London, Mercury soon sang some of the greatest hits in pop music history, including "Bohemian Rhapsody" (1975), "We Will Rock You" (1977), "We Are the Champions" (1977), "Another One Bites the Dust" (1980), "Radio Ga Ga" and "I Want to Break Free" (both in 1984).
Queen sold out stadium gigs around the world in the 1970s and 80s, but front and center was Mercury with his inimitable, gender fluid persona and timeless sex appeal.
Rumors about Mercury's homosexuality circled for years. With the outbreak of the HIV/AIDS virus during the 1980s, tabloid newspapers started to question Mercury's health.
Nevertheless, while he never married, he once said that his relationship with Mary Austin, who he met in 1969, was like a union and he considered her to be "his wife." She allegedly inspired the Queen song "Love of My Life."
There are few details about when Mercury actually contracted HIV — nor about when he was officially diagnosed.
The deterioration of his health eventually prevented Mercury from going on tour and he passed away in 1991 at the age of 45.
Immortalized in the 2018 biopic "Bohemian Rhapsody," Mercury's flamboyant legacy will continue to be celebrated in the London exhibition and auction.
"Freddie Mercury: A World of his Own" runs from August 4 through early September 2023.
Freddie Mercury: Long live (the) Queen
The biopic Bohemian Rhapsody was the surprise winner at the Golden Globes. Freddie Mercury, the legendary frontman of the rock band Queen, died in 1991 of AIDS-related complications. Here's more on his story.
Image: Getty Images/M. Metcalfe
Bohemian Rhapsody
For the world premiere of the biopic Bohemian Rhapsody in October 2018, Freddie Mercury fans filled London's 12,500-seat Wembley Arena, where Queen's Live Aid concert was also held in 1985. The hit movie went on to become a surprise winner at the Golden Globes: Rami Malek (above) picked up the best actor award for his portrayal of the legendary singer, while the musical was also crowned best film.
Image: 2017 Twentieth Century Fox
'The Great Pretender'
There's never been a rock star like Freddie Mercury, whose voice spanned four octaves and added a decidedly campy flavor to rock music. With his chest pushed forward like a rooster, Mercury managed to attract male and female followers alike while shaking his hips in hot pants. Even greater than his vocal talent was his personality — both on and off stage: confident, nonchalant and flamboyant.
Image: Getty Images/Hulton Archive
'Now I'm Here'
Mercury was born Farrokh Bulsara in Zanzibar on September 5, 1946 but grew up mainly in India. At age 17, he and his parents moved to London, where he studied art while dabbling in music. That's when he met guitarist Brian May and drummer Roger Taylor. Initially, he worked as a roadie for the two musicians before sharing the limelight with them under his future stage name, Freddie Mercury.
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'My Fairy King'
In 1970, May and Taylor took bassist John Deacon on board and released Queen's first album — with Freddie (left) on vocals. The track "My Fairy King" features the following lyrics: "Mother Mercury, look what they've done to me." The lyrics completed Freddie's nom de plume. Asked if he meant to address his actual mother with those words, he replied, "Yes, and from now on, I am Freddie Mercury."
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'Now I'm Here'
During their early days, it proved quite difficult for the new band to get any recognition. It wasn't until 1974 that tracks like "Killer Queen" and "Now I'm Here" put Queen on the map and in the charts. The big breakthrough came with "Bohemian Rhapsody" in 1975. To this day, the award-winning hit single remains Mercury's signature song.
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'We Are The Champions'
Queen dominated the British music charts with their fourth studio album, A Night at the Opera, and managed to gain recognition in the US and beyond. The group became one of the most successful rock bands in history. Celebrated not just for their songs but also for Mercury's stage antics, Queen toured the world to sold-out venues.
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'Crazy Little Thing Called Love'
As much as he reveled in his public persona, Freddie Mercury kept his personal life under lock and key. In the late 1970s, he split up with his long-term girlfriend Mary Austin, telling her in private that he would seek male companions in the future. Mercury explored his homosexuality freely before HIV and AIDS started making headline news, affecting gay communities around the world.
Image: Keystone/Getty Images
'Don't Stop Me Now'
Denying rumors that he had contracted HIV, Mercury kept the diagnosis to himself in the late 1980s, continuing to record new tracks despite looking increasingly tired and gaunt. Many thought Queen's 1989 album, The Miracle, would be their last studio recording — with the mystery surrounding Mercury's health remaining until the last moment.
Image: Hulton Archive/Getty Images
'Barcelooooooona!'
Freddie Mercury hit the recording studio with Spanish opera diva Montserrat Caballé to record the operatic duet "Barcelona." Released in 1987, the song initially reached no. 8 in the UK charts. But five years later, one year after Mercury's death in 1991, it resurfaced during the 1992 Barcelona Olympics, catapulting the track to the upper regions of the charts in several countries.
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'The Show Must Go On'
The Brit Awards ceremony on February 18, 1990, was the last time Mercury was seen in public. A shadow of his former self, he accepted an honorary award for Queen and their Outstanding Contribution to Music. As though in denial about the limited time he had left, Mercury went back to the studio to record Queen's last album, Innuendo.
Image: picture-alliance/United Archives/TopFoto
'Who Wants To Live Forever'
The night before his death, Mercury finally made a public announcement admitting that he had been suffering from AIDS. Mercury died November 24, 1991 due to bronchial pneumonia brought on by the disease. After his death, Queen released one more album using material recorded in his final months. The record, released in 1995, is titled Made in Heaven.