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German beer sales down at home and abroad

Timothy Jones with dpa, Reuters, KNA
April 22, 2025

Germany's famous beer brands appear to be losing popularity in other countries. However, exports are still faring better than domestic consumption.

A woman pulling a Pils beer
German beer appears to be losing its appealImage: Sebastian Gollnow/dpa/picture alliance

German beer exports are down 6% from the level registered 10 years ago, according to figures released by the Federal Statistical Office (Destatis) on Tuesday.

The reduced exports go hand in hand with a much larger drop in beer consumption in Germany itself, which has fallen by 15.1% in the last ten years, Destatis said.

The statistics were made public ahead of German Beer Day, an annual event to be celebrated on Wednesday.

Exports more stable than domestic demand

According to Destatis, 1.45 billion liters (3.83 million US gallons) of German beer were exported in 2024 as opposed to 1.54 billion liters in 2014.

More than half of the beer exported last year (55.7%) went to other EU member states, with 44.3% being sent to countries outside the bloc.

The drop in thirst for German beer was even more evident at home, with 6.8 billion liters sold in 2024 as compared with 8 billion liters in 2014.

The statistics show that exports now make up 17.6% of beer sales, up 1.5 percentage points from 2014.

Destatis gave no reasons for the sinking demand for beer, but alcohol consumption is going down in many countries, including Germany, possibly amid a growing consciousness of the negative health consequences of drinking.

Non-alcoholic beer has, however, been seeing a huge increase in sales in Germany as those of alcoholic beverages fall.

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More breweries but with a downward trend

The number of breweries in Germany has nonetheless risen over the same 10-year period. Germany now has 1,459 breweries, an increase of 100 over 2014.

However, even this number is smaller than the 1,522 recorded in 2019.

German Beer Day is held every year on April 23, the day that the so-called "Reinheitsgebot" or Purity Law was adopted across the Duchy of Bavaria in 1516.

The law specified that beer was only allowed to contain water, barley and hops and was enacted partly to ensure that the purchase of wheat by breweries would not cause a rise in bread prices.

Edited by: Saim Dušan Inayatullah

While you're here: Every Tuesday, DW editors round up what is happening in German politics and society. You can sign up here for the weekly email newsletter Berlin Briefing.

Timothy Jones Writer, translator and editor with DW's online news team.
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