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German Jewelers Praise the Gold Rush

January 23, 2008

The town of Pforzheim in southern Germany has the highest number of jewelers and goldsmiths in the country. With the price of gold higher than ever, business is booming.

Deutschland Faberge Ei mit dem Brandenburger Tor
Jewelers in Pforzheim are banking in on the gold boomImage: AP

The past year has seen a meteoric rise in gold prices, which shot up more than 30 percent in 2007 to reach an all-time high. With the trend expected to continue, the prices of gold earrings, bracelets and other jewelry are also on the rise. Although this is making life harder for mass market jewelry manufacturers, top-end jewelers aren’t struggling for sales.

Reporter: Kate Hairsine

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