Germany enjoys the best reputation of any country in the world, according to the latest Nation Brands Index. The survey found that there is much more than Germany's economic motor driving the positive image.
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The Nation Brands Index top ranked countries
In the 2017 iteration of the Nations Brands Index, Germany has surpassed the United States, who plummeted down the rankings. The study looks at public perceptions of different countries in various categories.
Image: Skidmore, Owings & Merrill
1: Germany
Germany moved top of the rankings after coming in second last year. It ranked in the top five in all but one of the six categories. The study noted that their increase in scores came in part because of improved perceptions among Egyptians, Russians, Chinese and Italians.
Image: picture-alliance/R. Schlesinger
2: France
France reached second spot for the first time since 2009. They benefited greatly in how others preceived the country's governance — an improvement that could be attributed to the impact of recently-elected President Emmanuel Macron. France also ranks first in culture, second in tourism and fifth in exports.
Image: Fotolia/ThorstenSchmitt
3: United Kingdom
The UK rebounded from its Brexit-induced drop in overall score last year to hold third place in the rankings. The study concluded that most countries have come to terms with Brexit, which is why the country's governance score improved by two points. The UK is also a top five country in exports, tourism, culture and immigration/investments.
Image: picture-alliance/Prisma/C. Bowman
4: Canada (tied)
Canada remains fourth largely because it has the highest ranking in governance, people and immigration/investment. Their overall score did not increase much from last year, but because neighbors the United States plummeted in the rankings, their consistent perception was a positive gain.
Image: picture alliance/All Canada Photos
4: Japan (tied)
Japan made a big jump up the 2017 in what the study called "a banner year" for the country. Its exports remain its calling card — it is the only category in which Japan is in the top five — but Japan also made major gains in governance, culture and immigration/investment.
Image: Getty Images/AFP/K. Nogi
6: United States
The United States made the biggest drop of any of the top-five countries in the rankings, falling from first in 2016 all the way down to sixth. The main cause was what the study called "The Trump effect" — the United states dropped from 19th to 23rd in the governance category. However, the US is second in exports and culture and fifth in immigration/investment.
Image: Skidmore, Owings & Merrill
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Germany has replaced the US as the country with the best "brand image," according to a new study of 50 countries released Thursday.
The Nation Brands Index (NBI) survey, carried out by German-based market research firm GfK and the British political consultant Simon Anholt, measured public opinion around the world on "the power and quality of each country's 'brand image.'"
Germany moved up to first place after coming in second in 2016. The US dropped from top to sixth, with France, Britain, Canada and Japan taking spots two to five.
The study calculated the final NBI score by researching how well people viewed a country across six categories: its people, governance, exports, tourism, investment and immigration, and culture and heritage.
The land of sausages, Merkel and "Made in Germany" was in the top five in all but one category. Only in "tourism" did Germany fall outside the top five, coming in 10th.
German Foreign Minister Sigmar Gabriel welcomed the results, saying: "Germany's image no longer rests on our economic strength. People think we're capable of much in the world."
Foreigners' views of the US worsened considerably compared to 2016, particularly in the category "governance," where it slipped from spot 19 to spot 23.
The "Trump effect" explains the fall, according to Anholt.
"The loss of the US's image in the governance category is indicative of the Trump effect, which was triggered by President Trump's policies and his 'America First' message," he said.
Americans themselves nevertheless viewed their country more positively than in 2016.
Germany has a reputation for innovation, with countless groundbreaking inventions — from the modern automobile to aspirin and nuclear fission. But you probably didn't know these 10 things were also invented in Germany.
Image: picture-alliance/N. Schmi
Hole punch
It was once the king of the office, but digital storage has somewhat dampened its reign. But the canny hole punch was destined for greatness from the moment Matthias Theel dreamed it up and Friedrich Soennecken filed his patent on November 14, 1886. Alongside his other top invention, the ring binder, Soennecken's two-hole punch brought some percussive oomph to the otherwise sterile office setting.
Image: Ralf Hirschberger/dpa/picture-alliance
MP3
It's as invisible as it is ubiquitous. But the MP3 was once little more than a pie-in-the-sky idea until tech whiz Karlheinz Brandenburg had his eureka moment in the early 1980s. The MP3 — or MPEG-2 Audio Layer III — was a revolution in audio. It allowed files to be coded and compressed, and thus stored, played and transferred with ease — as file-sharing sites like Napster rapidly discovered.
Image: Fotolia/Warren Goldswain
Electric drill
It's inadvertently become the symbol of manhood and no serious garden shed is complete without one. While the electric drill was invented in Australia in 1889, it was the enterprising Wilhelm Emil Fein of Ludwigsburg who made it handheld and portable in 1895 — thus liberating the frontiers of masculinity forever. And it's been responsible for countless dodgy home repair jobs ever since.
Image: DW
Fanta
During World War II Americans thought they'd hit Germany where it hurt the most, by putting an embargo on Coca-Cola imports. Never one to bow to a challenge, Max Keith — the head of Coca-Cola in Germany — decided to invent a new product for the German market, using local ingredients, including pomace (the remains of fruit) and whey. And so was born an iconic drink, aiding tooth decay since 1941.
Image: picture-alliance/dpa/Sputnik/M. Blinov
Coffee filter
There is an invention in all of us, and in 1908 Dresden housewife Melitta Bentz seized her moment while pondering why her coffee was eternally so over-brewed and bitter. Realizing she could brew a more delicious cup by filtering out the loose grounds with an improvised paper filter, Bentz patented the idea and today the family company, Melitta Group KG, employs around 3,300 people.
Image: Imago/J. Tack
Adhesive tape
As if developing Nivea and Labello wasn't enough, pharmacist Oscar Troplowitz set his mind to inventing something which was so profound it would certify his legacy. And he found it in sticky tape. While the idea had already been explored, it was Troplowitz's invention of leukoplast, an innovative adhesive patch, in 1901 which was the game changer. DIY repairs would never be the same again.
Image: picture-alliance/dpa
Accordion
While more widely associated with French chanson, the accordion was in fact dreamt up and designed in Berlin in 1822 by Christian Friedrich Ludwig Buschmann. Born in Thuringia, the craftsman reportedly invented the harmonica before turning his hand to something more iconic. The accordion would go on to conquer the globe, one street corner and busker at a time.
Image: Imago/ZUMA Press
Christmas tree
Finland may claim Santa Claus, but the Christmas tree belongs to Germany. Emerging during the German Renaissance, the "Tannenbaum" tradition began as a simple decorative expression of Christmas before going gangbusters in the late 19th century. While historically adorned with nuts, fruit and candles, today the once humble tree has become a kaleidoscopic symbol of one-upmanship between neighbors.
Image: Getty Images/J.Eisele
Modern football cleats
While the prototype football cleat was invented in Britain, it was Adidas founder Adolf "Adi" Dassler who invented the modern boot with the game-changing screw-in stud technology in 1954, no doubt aiding a West German victory in the World Cup that same year. Older brother Rudolf Dassler of rival Puma wasn't amused, as he also claimed the innovation.
Image: picture-alliance/Pressefoto Ulmer
Taximeter
It's equally loved and loathed, and has made for many an anxious dash across town. Invented by Friedrich Wilhelm Gustav Bruhn in Berlin in 1891 for industrialist and motorcar pioneer Gottlieb Daimler, the taximeter has been heightening blood pressures ever since. But with the advent of Uber, will taximeters be a thing of the past? Not if impassioned taxi unions get their way.