Today we had the opportunity to talk to C. B. Bhattacharya, E.ON Chair Professor in Corporate Responsibility, at the ESMT European School of Management and Technology. He is responsible for the ESMT Sustainable Business Roundtable (SBRT). The forum took place in Berlin today. The ideas behind the SBRT is to establish a partnership between business and academia. C. B. Bhattacharya is talking about the progress of green industries, the phenomenon of greenwashing and the important role of social media in the process.