Lifestyle
Hotel Reviews Become Big Business

This browser does not support the video element.
Advertisement
Each year some seven million Germans consult portals like "Holidaycheck”, "Tripadvisor” or "Trivago" while planning their vacations. What many don't realize is that many glowing reviews may well have been commissioned by the hotel owners themselves. As good ratings almost automatically translate into increased online bookings, a "ratings mafia" has sprung up. It ensures that many hotels receive artificially high ratings or that the competition looks bad. Shift talks with a former member of this mafia.