Butchered words and incorrect grammar on WhatsApp and Twitter, and Anglicisms everywhere: For years, critics have been complaining that the German language is deteriorating. But are they right?
Image: picture-alliance/dpa/L. Mirgeler
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"Difficult." "Harassing." "Infuriating."
When it comes to the German language, the 19th-century American writer Mark Twain expressed his views bluntly. In his 1880 essay The Awful German Language, he argued that a gifted person could learn English in 30 hours, French in 30 days and German in 30 years.
"It seems manifest, then, that the latter tongue ought to be trimmed down and repaired. If it is to remain as it is, it ought to be gently and reverently set aside among the dead languages, for only the dead have time to learn it."
In the essay and in his subsequent lecture The Horrors of the German Language, Twain called for radically simplifying the German language. It's a process that is well underway today — and unfortunately so, in the opinion of many Germans. As early as 2008, two-thirds of Germans believed that their language was deteriorating quickly. Online communication, insufficient reading, Anglicisms and youth slang were some of the reasons they named as contributing to this decline.
In 2012, then chairman of the Council for German Orthography, Hans Zehetmair, said language decay was primarily occurring among younger generations that generally use simple vocabulary in text messages and tweets. "German is being reduced to a 'recycling language' in new media. It is being increasingly shortened and simplified and rehashed without any creativity."
So smash, cringe and goofy: Teen talk is annually recognized by expert linguists and Langenscheidt publishers. Check out the past German Youth Words of the Year.
Image: Buena Vista Pictures/Courtesy Everett Collection/picture alliance
2025: Das crazy
Literally translating as "That crazy," it's used by young Germans as a catch-all response — basically an alternative to the simple "OK" or "oh cool" — when they don't necessarily feel like providing a detailed answer. Noting that English keeps having a strong influence on German slang, the jury added that the Youth Word of the Year 2025 "skillfully captures the spirit of the times."
Image: Marijan Murat/dpa/picture alliance
2024: Aura
Teens in Germany use the word "aura" to jokingly describe how the rating of a person's charisma can go up and down with "aura points": "I just tripped in front of my crush: minus 50 aura!" or "Wow, I didn't know you could wiggle your ears that way: plus 1000 aura." It was selected as the Youth Word of the Year 2024.
Image: IMAGO/imagebroker
2023: Goofy
Everyone knows the Walt Disney cartoon anthropomorphic dog who is clumsy and a bit foolish. Young Germans have adopted the term to describe someone who is silly, eccentric or awkward — usually in an affectionate way. It was named German Youth Word of the Year 2023.
Image: Buena Vista Pictures/Courtesy Everett Collection/picture alliance
2022: Smash
The English verb "smash" was chosen as German Youth Word of the Year 2022. It roughly means "starting something with someone," "picking someone up" or "having sex with someone." It comes from the dating game app "Smash or Pass," where potential partners are either accepted as a "smash" by swiping right or rejected as a "pass" by swiping left, inspired by the dating app Tinder.
Image: ROBIN UTRECHT/picture alliance
2021: Cringe
The English word "cringe" was selected as the German Youth Word of the Year 2021. Just like in English, German teens use it to describe a person or situation they find extremely embarrassing. But the German language also has its own term to express the feeling of being embarrassed because someone else has embarrassed themselves (without noticing): "fremdschämen" — secondhand embarrassment.
Image: Colourbox
2020: Lost
The German Youth Word of the Year in 2020 was also an English word, "lost." German teens don't use it in the sense of having lost their way, but to express a lack of perspective, or of not knowing what to do. They might also use the term in a math class for instance as a way of saying "I don't get it."
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2018: Ehrenmann / Ehrenfrau
Man or woman of honor: that's the German Youth Word of the Year for 2018 (no word was selected in 2019). It refers to a person you can always count on and who's loyal to his friends and family. It can also be used ironically as an insult, when someone claims to have strong principles but doesn't apply them in real life. German rappers often use "Ehrenmann" in their lyrics.
Image: REUTERS
2017: I bims
To be or not to be? Germany's young people would answer Shakespeare's most famous existential question with "I bims," derived from "Ich bin" — I am. It was chosen as the German Youth Word of the Year in 2017.
Image: DLA Marbach
2016: am Fly sein
When a person is flying high and ready to, say, party all night, German teens will highlight this energy by borrowing from US hip-hop slang, literally saying "you're on fly." In English, "I'm so fly" is a rapper way of saying you're cool. It was embodied by the main character in the film "Super Fly" from 1972, with its famous Curtis Mayfield soundtrack.
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2015: Smombie
Do you check your phone while you're walking and run into things? Then apparently you have something in common with German teens. The 2015 German Youth Word of the Year was "Smombie" — a cross between smartphone and zombie. Walking while checking for a new like, follow or message can be hazardous. Perhaps Germany should adopt this phone lane idea spotted in China.
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2014: Läuft bei dir
"Läuft bei dir" basically means "things are going well with you." But as with most of the youth words of the year, this one can also contain traces of irony depending on the context. It's perhaps always a question of perspective: Despite the mud, the heavy metal fans in this picture taken at the Wacken open air festival still seem to think everything rocks.
Image: Christian Charisius/dpa/picture alliance
2013: Babo
Who's the leader of the pack among your friends? Chances are, they're the babo: that is, the boss, the ringleader, the head honcho. German rapper Haftbefehl (pictured) may also like to see himself as the babo. In 2013, he released a track called "Chabos know who the babo is." While "chabos" (roughly, guys) is derived from Angloromani, babo comes from Turkish.
Image: Geturshot/azzlackz/dpa/picture alliance
2012: YOLO
In 2012, an English abbreviation won German Youth Word of the Year. YOLO stands for You Only Live Once. In that case, live it up. Maybe that means launching your singing career on YouTube, getting a colorful tattoo or just dancing in the streets with your friends.
Image: Boglarka Bodnar/AP Photo/picture alliance
2011: Swag
It's not surprising that teen speak is heavily influenced by the music scene. Swag was borrowed from the American rap scene and made it over to Germany around 2010, becoming popular thanks to Austrian rapper Money Boy's track "Turn My Swag On." If you've got swag, you radiate coolness.
Image: Uli Deck/dpa/picture alliance
2010: Niveaulimbo
Ever played limbo? Then you know there's a limit to how far down you can go — even if you're really good. "Niveaulimbo" — literally, limbo level — refers to the ever-sinking quality of something. That could be a TV show, a joke or a party that starts getting out of hand.
Image: Klaus Rose/dpa/picture-alliance
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Language adapts constantly
According to Andrea-Eva Ewels, the director of the Association for the German Language, one of the Germany's most important government-sponsored language institutions, the reality isn't nearly that dire: "No, our language is not disappearing. It's just consistently changing, in part because the world is changing more rapidly and extensively than ever before," she told DW. "Today, for one, we no longer speak like we did in the 6th century or the Middle Ages."
Andrea-Eva Ewels: Language is simply evolvingImage: GfdS
Ewels believes that language has to constantly adapt to new living circumstances in order to serve as a method of reflection and communication.
That's why she doesn't think that WhatsApp or Twitter is deforming German, as is so often claimed. There is nothing new about using simplified grammar and limited spaces to present comprehensive messages, she says, pointing to the telegram's similar restrictions.
'I love you': People got to the point in telegrams as wellImage: picture-alliance/dpa
She also says that from a linguistic perspective, there is no proof that the way young generations use language contributes to its decay. "Youth have always had their own language that they've used among themselves and that is very creative, spontaneous, direct and flexible. Young people see their language style as a way to distinguish themselves from adults, and as a space for language innovation and looser usage."
While educators have been sounding the alarm over insufficient spelling and grammar knowledge among school and university students, Ewels says it's nothing. Her association has been receiving complaints from teachers for decades. She sees the neglect of German grammar, such as correctly using its four cases, as part of a natural evolution.
"The transformation of a language always leads to the simplification of its structure. Grammatical functions that have merged with other existing functions and therefore become unnecessary slowly disappear from use."
Arthur Schopenhauer was already worried about the German language's 'adulteration'Image: picture alliance/akg-images
'Methodical adulteration'
Germany has a long tradition of bemoaning the decay of the language. In 1721 German Princess Elisabeth Charlotte wondered in a letter to her friend whether Germans had become foolish to the point of letting the language go to seed and making it impossible to understand. In 1852 the German philosopher Arthur Schopenhauer complained about the "methodically driven adulteration," saying that, "Those incompetents should unleash their stupidity on something other than the German language."
Uproar over foreign words was also common in past centuries. In 1617, at a time when French was spoken in the higher social circles across Europe, a regional German royal founded the Fruitbearing Society ("Fruchtbringende Gesellschaft"). One of its primary goals was keeping High German, or "Hoch Deutsch," free of "interference from strange, foreign words."
Language purists against anglicisms
Just over 400 years later, the German Language Association has this very same aim today. These language purists vehemently push back against Anglicisms and call for greater loyalty to the German language, including through listing it in the constitution as the country's official language.
These positions and constitutional demands leave people like the director of the Association for the German Language shaking their heads. "We take people's complaints seriously, but we see foreign words that do not have a German equivalent as an enrichment of our language," Ewels says. She argues that even as English is increasingly important in Germany, thanks to its position as the global lingua franca, the supposed threat it poses to German through their coming in contact with one another is comparable to the discrepancy between scientifically measurable air temperature and the so-called felt air temperature.
She points out that statistically every third to fifth word in German comes from a foreign language, with roots in Greek or Latin. Only 1-2% of words are based on borrowed English terms. In fact, the most used Anglicisms is "okay" — and according to a 2016 study by polling institute YouGov, it is used frequently by 90% of those people who actually say they reject Anglicisms.