Island Paradise? - Freelancers on Madeira
June 2, 2025
But everyday life in this supposed paradise is also sometimes overshadowed by existential worries and loneliness.
The Portuguese island of Madeira lies in the Atlantic Ocean. It is known as the island of eternal spring. With its pleasant climate and community, the village of Ponta do Sol attracts young freelancers like Nina and Heiko. But rents and the general cost of living here have risen sharply, pricing out locals.
Nina arrived in Madeira in 2021. Her goal: to set up a "digital village” for young freelancers in Ponta do Sol. The young woman from Munich is still here, but things have changed since the early days. Most freelancers only stay for a few months and then move on. With such a transient community, it’s difficult to build close friendships.
The "first village for digital nomads” advertised on social media mainly consists of a co-working space where freelancers can work for free. The high turnover of travelers inspired Nina to come up with her business idea: she manages shared flats, known as ‘co-livings’, where freelancers can find a ‘temporary home’.
Heiko is packed and ready and dreaming of a life on the island. "Madeira is definitely my dream destination,” he says. The graphic designer has loved the island since he was a child. Now he wants to gain a foothold there with the help of the digital community.
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