His father was president, so was his older brother - now Jeb Bush has his eyes on the presidency. But his famous name is also a huge burden. That's why Jeb must show that he his not simply a copy of his older brother. The former governor of Florida is considered to be a moderate conservative. He is married to a Mexican-born woman and speaks fluent Spanish. One of his goals, immigration reform, has brought him the ire of conservatives but may help him woo Latino voters.

Financing his bid should not prove difficult for Jeb Bush. He is the favorite of the Republican Party's establishment. The conservative base, however, is not convinced. In public appearances Bush often comes across as stiff, which could make it difficult for him to connect with voters.

Party: Republicans

Political experience: Governor of Florida

Age when taking office: 63

Campaign launch: June 15, 2015

Political positions:

+Expand free trade

+Supports military interventions

+Supports increased defense spending

+Supports path to citizenship for illegal immigrants

-Opposes strengthening gun control laws

-Opposes higher taxes for the wealthy

-Opposes Obama's health-care reform

-Opposes current abortion right

-Opposes gay marriage