Lesotho, long known as Africa's denim powerhouse, is reclaiming its legacy through local ownership and cultural pride.

At the center of this movement is 22-year-old Khotso Koena, founder of Savvy Jeans, who is transforming decades of export-driven production into a homegrown fashion brand. Drawing on the country's skilled workforce and deep textile expertise, Koena faces challenges from sourcing materials to building infrastructure, yet remains committed to functionality and creativity.

His vision extends beyond fashion, aiming to mentor youth and strengthen Lesotho's economy through innovation and entrepreneurship. As global denim experiences a revival tied to Black identity and sustainability, Savvy Jeans signals a new chapter for Lesotho's textile industry and its role in shaping African fashion.