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Lufthansa Under Pressure - The Difficult Situation Facing a Global Brand

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March 31, 2015

Lufthansa's first-ever take-off was 60 years ago. For decades, the airlines was a model success. The crash of a Germanwings plane has hit the parent company hard. Competition with budget carriers inside Europe and with affluent Middle Eastern rivals for long-haul flights is putting pressure on the company.

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