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Kenya wins medals. But no one pays the athletes!

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Eunice Wanjiru
October 14, 2026

Kenya produces world-class athletes. But why do so many struggle to make a living from sports? Athletes and experts debate funding, sponsorship, missed opportunities and the future of Kenyan sports.

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The 77 Percent — The Magazine for Africa's Youth

77 percent of Africans are younger than 35. But they are also the least represented demographic. It's time their voices are heard as they shape the future of Africa. We bring you hard-hitting reports, personal stories and lively discussion direct from the continent about the issues that matter most.

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