The tight, skin-tone dress that Marilyn Monroe wore while singing 'Happy Birthday, Mr. President' to John F. Kennedy in 1962 has fetched $4.8 million at auction. The actress died just months after the renowned rendition.
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Julien's Auctions put the dress on the block late on Thursday, the first day of a bumper three-day auction set to include over 1,000 items belonging to Monroe. The winning bid of $4.8 million (4.5 million euros) came from the American museum chain Ripley's Believe It or Not.
"Marilyn Monroe singing 'Happy Birthday, Mr. President' is certainly one of the most famous impromptu performances in American history," said Darren Julien, president and CEO of Julien's Auctions. "We were incredibly privileged to have had the opportunity to offer this amazing dress from the most legendary screen star of all time."
The actress had to be sewn into the tight dress minutes before her performance at the Democratic Party fundraiser in Madison Square Garden in New York. The gala was held weeks before President John F. Kennedy's 45th birthday in 1962.
Saved for history
At the time, the sequin-covered gown reportedly cost $12,000.
Monroe's breathy rendition of "Happy Birthday" is deeply ingrained into American culture, as it helped fan the rumors of an affair between her and President Kennedy. Monroe died of a drug overdose less than three months later, and Kennedy was assassinated the following year.
The dress was auctioned off to late fund manager Martin Zweig in 1999 for $1.26 million. Zweig bought the dress as an investment and kept it in a climate control cabinet, according to the auction house.
Although the Thursday sale surpassed the expected value of between $2 million and 3 million, it is still below the record price for a Monroe dress. The frock she wore while standing above a subway grate in "The Seven Year Itch" fetched $5.5 million five years ago.
Mythical muse Marilyn Monroe
On Wednesday, Norma Jeane Mortenson, aka Marilyn Monroe, would have turned 90. On June 1, 1926, the woman who would wow Hollywood graced the world with her presence. Her all-too brief film career still holds sway.
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Between sex appeal and art
"The reason behind Marilyn Monroe's unusual success can be found in her corporeality," writes author Barbara Sichtermann in her new book about the Hollywood star. "It would be hard to find a feminine trait that she didn't have." As such, her talent as an actress was often pushed into the background. "Her celebrity and her sex appeal [...] overshadowed her other work."
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Symbol of authenticity
Sichtermann collected the views from a number of celebrities on the Marilyn Monroe phenomenon. Playwright Arthur Miller, the actress' last husband, offered this tidbit: "I don't understand how Marilyn became a symbol of authenticity. Perhaps it was simply the result of the effect she had on people: with just one look at her, men would be disloyal and women green with envy."
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Paparazzi problems
"When we were married, we spent quite a bit of time alone together because Marilyn could hardly peep outside her front door without being photographed," recalled Miller, who died in 2005. "We had long talks and it was as if we could have done anything without the usual distractions." The pair is pictured here with actors Vivien Leigh and Sir Laurence Olivier.
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Moral hypocrisy
"She might have been more inclined to accept herself had their been a freer, more equal moral standard," said biographer Barbara Sichtermann about the split felt by Monroe. "There's a lot of truth to the notion that the greatest sex icon of the 1950s was also a victim of acute hypocrisy." Here, Monroe is seen in a screenshot from the 1953 drama "How to Marry a Millionaire."
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American Puritanism
"Even after the sexual revolution and the advent of feminism in the 1960s, the US remained a relatively puritanical place, where the power of sex was seen as a threat. Anyone who crossed the line was singled out," said Sichtermann.
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A certain charisma
Novelist Truman Capote was a good friend of the actress. "There is something about her, a presence, an inner light, an intelligence that suddenly appears which you can't see when she's on the stage," he once wrote. "It is so fragile, bitter that only a camera can capture these moments with her."
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Power and influence
It wasn't until late in her career that Monroe could toss off the shackles of Hollywood, bringing production companies to their knees after years of being laughed at, wrote novelist Joyce Carol Oates. Film projects, scripts and directors sought her approval because their dream factory couldn't fabricate a new blonde to replace her, said Oates.
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High cost of success
Arthur Miller wrote about his former wife that she was a product of the 1940s and 1950s, a time in the American psyche where sexuality could not exist alongside seriousness but were instead opposing forces. In order to continue filming one project, Miller said, Monroe once had to give up her ideals and lie naked in a swimming pool.
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Early death
Seven years before Monroe's death by drug overdose in 1962, Truman Capote wrote about his feeling that she could not grow old in her job. "It sounds absurd, but it is as it is. I'm afraid she will die young. At the same time, I hope and pray that she lives long enough that her unique talent, which is hidden bottled up inside her, finally gets a chance to come out."