Around 6 million revelers from across the globe are expected to cram into the beer halls of Munich during the 2024 Oktoberfest, which starts September 21 and continues for over two weeks.

But while the 189th edition of the iconic folk festival will see its boisterous guests drink over 5.6 million liters of beer — sourced from six local brewers — and consume tons of oxen, potato salad and sauerkraut, the event continues to update its image to match the times.

Old-school party striving to be clean and green

Oktoberfest has long sought to reduce its environmental footprint by embracing clean energy and sorting and recycling its epic waste — even kitchen and food waste is collected separately and composted.

The outsize consumption of alcohol, food and energy at the Munich fairgrounds is balanced by the near exclusive use of renewable electricity created by sun and the wind, while carbon-free biogas also helps to power the event. The festival claims to be on the way to carbon neutrality by lowering the emissions that help fuel climate change.

Disposable, non-recyclable plates and cutlery have been banned since way back in the 1990s, while the sale of drinks in cans is also prohibited — festivalgoers pay a deposit on their glass beer steins, which are washed on return for reuse. 

And the measures seem to be working. The Munich municipal street cleaning service reported a two-thirds reduction in cleaning and waste disposal in under 15 years — from 247 tons in 2008 to 88 tons in 2022.

Going organic — and climate neutral — on the Wiesn

Oktoberfest organizers are also now promoting organic, locally-sourced and vegetarian produce, and products that have a relatively low carbon footprint.

And of course the beer is also local — if increasingly expensive.

A new tent called the Boandlkramerei features well-known artists from the folk music scene and offers a largely vegan and vegetarian menu that breaks from meat-heavy Bavarian tradition.

Such green innovations can help boost "eco points," the rating system for businesses seeking admission to the Wiesn, or fairground.

Local, chemical-free organic produce was used at the 2023 event in everything from the classic Wiesn grilled chicken to roasted almonds, bratwurst and steak rolls, chocolate bananas and waffles.

Stall holders are not only encouraged to sell regional and ecologically sustainable wares that are also reusable or recyclable, but to use solar power installations or electric vehicles.

Last year, it was announced that the 15 largest beer halls at the fairground would be climate neutral within five years — and perhaps even three — by reducing carbon emissions, including by adding more climate-friendly vegetarian and even vegan dishes on the menu.

It all began in 2016 when one renowned chicken and duck grill venue (Ammer Hühner und Entenbraterei) became the first climate-neutral marquee at the Wiesn.

It did this by compensating for CO2 emissions it could not avoid through investment in projects elsewhere in the world, such as efficient cooking systems for families in Nigeria and low-emission power generation from mustard harvest residues in India, for example.

Meanwhile, the famous amusement rides on the Munich fairgrounds are also going eco. The Grand Carousel that debuted at Oktoberfest 2023 is a multistory carousel with gondolas and horses that is driven by an emission-free electric motor.

A safer, more inclusive festival

Keeping up with the times also means a festival that reaches a more diverse audience.

The new and inclusive VR4KIDS participation project will for the first time offer a virtual visit to the Oktoberfest, allowing children and young people with disabilities to join the fun from a remote location.

The organizers are also attempting to keep the event safe from sexual harassment, and to ensure that Oktoberfest's image of flirtatious revelry is firstly ruled by consent and respect.  

Sadly, this has not always been the case, despite the Safer Oktoberfest campaign supported by Munich's city health department that assists female visitors in cases of harassment.

Another significant campaign combating sexual violence at Oktoberfest is the WiesnGentleman initiative, spearheaded by the nonprofit organization Condrobs. This venture aims to create a safer festival environment, particularly for women, by promoting respectful behavior and responsible drinking through social media, posters, school campaigns and engaging with visitors en route to the festival grounds.

An integral part of the campaign is the Wiesn Courage Award, which recognizes and encourages respectful conduct.

"Be respectful to each other," said Birgit Treml from Condrobs. "This applies always and everywhere in our society, but especially here at the Wiesn, where so many people come together, where a lot of alcohol flows, where it is perhaps easier for boundaries to slip."

Edited by: Elizabeth Grenier