The design for the drawing on the mug and the official poster comes from Dirk Lippmann, a graphic designer from Osnabrück in Lower Saxony — and a true Oktoberfest fan.

According to the city of Munich, 70,000 of this special beer mug will be sold online and at the festival at a price of €17 (nearly $20).

Every year since 1978, there has been a new standard mug, which has become a collectible item.

This year at the Oktoberfest, a one-liter beer — known as the Mass — will cost around €11 euros ($13). It is served in a glass mug. Those buying the official mug and getting it filled with a Mass will therefore need to fork out €28. 

The Oktoberfest is the largest folk festival in the world. It begins on September 22 and runs until October 7 2018.

fm/eg (dpa)