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LifestyleAfrica

On persevering and not giving up — Afrimaxx

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October 15, 2025

How differently creatives on the continent manage their lives, even with the most modest means.

Today‘s episode of Afrimaxx focuses on young African crafters, all working actively on a future with their handmade goods.  
 
Across Africa, a new generation is finding ways to honor their past. Let's see how Sarah LeGrand transforms traditional Rwandan motifs into contemporary jewelry designs.  

Nigerian Peter Acha uses traditional adire techniques in creating sustainable attire.  

Nearly 50% of South Africans under 34 are unemployed, even those with degrees. Now there is a new trend, making them turn to skilled trades. Like Sebogodi Abraham Malefetsa, who is an award-winning leather crafter. 

What do you do when your main ingredient disappears? Adeline Pelage faced a crisis; her biscuit business in Douala was about to collapse. But instead of giving up, she turned to a humble crop: Sweet Potatoes.   

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About the show

Afrimaxx — Modern Pan-African Lifestyle

This is Africa - unfiltered, unstoppable, and leading the global conversation on creativity and freedom.

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