India's booming online betting market is drawing millions of users with the promise of quick wins, but experts warn the social and financial costs can be severe.
As cheap mobile internet and digital payments make online gambling more accessible across the country, concerns are growing about debt, addiction and the challenges facing families affected by gambling losses.
The issue has become a major test for regulators, who are struggling to curb illegal betting platforms that can quickly reappear under new domains. Meanwhile, rehabilitation centers have reported rising numbers of young people seeking help for gambling addiction.
As India attempts to regulate a fast-evolving digital gambling industry, questions remain over enforcement, public awareness and support for those caught in the cycle of online betting.