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Peter Schwenkow - Mover and Shaker in the Classical Music Business

04:53

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December 18, 2012

What do big classical music stars Anna Netrebko, Lang Lang and David Garrett have in common? They're all under contract to Europe's biggest classical music event organizer, DEAG, run by Peter Schwenkow. The energetic promoter shows how classical music can be a money-earner.

Report by Manuela Kasper-Claridge.

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