A television station cannot always offer programmes that are equally interesting for all viewers. Sometimes it makes sense to also produce programmes for special target groups: for example, women, young people, children or a rural population. In programmes for well-defined target groups, television can cover topics in more detail. Viewers will feel the station is satisfying their information needs and will identify more closely with the station.

Content:

• Information requirements of the target group
• Target group-oriented choice of topics
• Participative and interactive types of programme
• Music and entertainment for special target groups
• Interviews, rounds of debates / talk shows
• Phone-in programmes
• Target group-relevant magazine and feature programmes
• Presentation techniques
• Studio work: production of a programme for a special target group

Participants: Journalists with several years of experience working on programmes for special target audiences.

Duration: Abroad: 2 – 3 weeks, in Berlin: 4 – 6 weeks