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Jamaica's Usain Bolt holds up his shoes to celebrate his third gold medal at the Beijing 2008 Olympics in 2008. — Image: AP

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Puma expects the sponsorship of Usain Bolt to boost profits

Jamaican Usain Bolt has just become a legend at the World Athletics Championships in Berlin. His sponsors, sportswear maker Puma, already were. And Bolt's record breaking run could be just the tonic for a company that's seen sales fall as the economic crisis worsened.

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DW's Top Story

COP29: Governments, industry must up action on methane

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