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Puma expects the sponsorship of Usain Bolt to boost profits
Jamaican Usain Bolt has just become a legend at the World Athletics Championships in Berlin. His sponsors, sportswear maker Puma, already were. And Bolt's record breaking run could be just the tonic for a company that's seen sales fall as the economic crisis worsened.
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DW's Top Story
Lebanon: Fears rise over a potential war with Israel
As fighting between Hezbollah and the Israeli military ramps up, Lebanese locals are dealing with difficult choices.
Hezbollah fires barrage of missiles into northern Israel
What you need to know about Hezbollah
Lebanon celebrates art amid crisis
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