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August 18, 2009

Jamaica's Usain Bolt holds up his shoes to celebrate his third gold medal at the Beijing 2008 Olympics in 2008. — Image: AP

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Puma expects the sponsorship of Usain Bolt to boost profits

Jamaican Usain Bolt has just become a legend at the World Athletics Championships in Berlin. His sponsors, sportswear maker Puma, already were. And Bolt's record breaking run could be just the tonic for a company that's seen sales fall as the economic crisis worsened.

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DW's Top Story

Iran war: Trump cancels envoys' trip to Islamabad

Donald Trump said that he didn't want US officials to "sit around talking about nothing" in Islamabad. More on DW.

Germany news: Ships to head to Med for possible Hormuz role

Iran war impact: Expect 'more Europe and less US in NATO'

EU says Lebanon should be part of Iran peace deal

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More stories from DW

Africa

Is Nigeria becoming a one-party state?

Africa’s most populous nation is facing renewed questions about the health of its democracy.

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Asia

How North Korea exploits Christianity

Journalist Jonathan Cheng reveals how belief, ritual, and devotion protect the Kim dynasty in North Korea.

Germany

Germany's housing crisis: Loopholes for landlords?

Renters in Germany have become easy targets for exploitation, as landlords bend and break the rules and regulations.

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Europe

Romanian start-up shifts from civilian to military drones

As the war in Ukraine continues, two Moldovan innovators are preparing to build military drones at scale in Romania.

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Middle East

Lebanese journalist killed in Israeli airstrike

Amal Khalil died while she was covering Israel-Hezbollah clashes in southern Lebanon. The UN has condemned the killing.

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North America

UK-US ties tested: Britain courts Trump with King Charles

On a state visit to the US, the British monarch is being deployed to help steady increasingly strained US-UK relations.

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Latin America

Small states unveil treaty amid war‑driven energy crisis

A coalition of non‑major fossil fuel producers meeting in Colombia is pushing a proposal to curb fossil fuel expansion.

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