In a tiny village in the Zlatibor Mountains, in western Serbia,knitting a specific type of sweater has been a tradition for centuries. Decades ago, almost every woman born in Sirogojno would start knitting at a very early age, even before starting school. 

The colorful sustainable sweaters, made from locally sourced wool, gained global recognition in the 1960s when a local designer started a production workshop. Soon after that, different personalities started getting a taste for these handmade garments. 

Even though there are fewer knitters in Sirogojno these days, the craft has been kept alive. A fashion designer from Belgrade has now given these sweaters a modern touch. They can be purchased in stores all over the world from Japan, to Canada, the US and several European countries.