Germany's Social Democrats, who are struggling in the polls, have unveiled their campaign strategy to take on Chancellor Angela Merkel. Party leader Martin Schulz will tour the country right up until September's vote.
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The 24 million euro ($28 million) plan revealed by the Social Democrats (SPD) on Tuesday focuses first on the party's policies, then its candidate for chancellor. As partners in Germany's current grand coalition government, the SPD is seeking to distinguish itself from allies-turned-rivals: Angela Merkel's Christian Democrats (CDU).
#GermanyDecides: Explaining the German parliament
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SPD secretary general Hubertus Heil announced a series of five posters promoting the party's core issues - family policies, free education, pensions, innovation and equal pay for men and women.
"Whoever performs at 100 percent, cannot earn 21 percent less," reads one poster, which features an image of a smiling woman in blue overalls, protective headphones and safety glasses.
Hot-button issues such as migration, refugees and the role of the European Union were absent from the placards, but Heil told journalists in Berlin all questions about Germany's future would be discussed during the campaign. Responding to accusations the party focused too much on the feel-good factor and not enough on attacking rivals, he countered that they were tackling people's everyday problems.
"We're not going to campaign in a way that scares people or darkens the mood," Heil said.
Road to political revival?
At the campaign launch it was announced that party leader Martin Schulz would hit the road on a nationwide tour starting later this month. He plans to travel about 20,000 kilometers (12,500 miles) and visit 60 locations in an effort to win over voters who have yet to show support for the center-left party, which is polling between 14 and 18 percentage points behind the conservatives in recent surveys.
The party may be hoping to revive the "Schulz effect," the jump in the polls recorded earlier this year when the former European Parliament president replaced Sigmar Gabriel as SPD leader and its candidate for chancellor.
"The election campaign is now really getting underway," party secretary Heil said.
"It's the sprint at the end that counts and we are well prepared for that."
In Merkel's shadow
Historically, Merkel's CDU has made a habit of swallowing up coalition partners in subsequent elections. The free-market friendly Free Democrats (FDP), who were Merkel's junior partners in the previous government, failed to reach the 5-percent threshold to enter the Bundestag in 2013. Currently polling about 9 percent, they are again seen as the CDU's perferred coalition candidate, while a CDU-Greens coalition has also been raised as an option. The SPD is facing this challenge along with the rise in support for the nationalist, anti-immigration Alternative for Germany, which has siphoned voters from across the political spectrum.
The SPD is spending more than any party other in Germany on its campaign. The CDU is spending about 20 million euros, the smaller parties a few million each.
se/kms (dpa, AFP, Reuters)
A timeline of Germany's 2017 elections
With three state elections and the Bundestag vote in the fall, 2017 is a decisive year in German politics. DW looks at key dates leading up to this fall's federal election.
Image: picture-alliance/dpa/C. Rehder
Germany's big election year
The stakes are high for Germany's election year. With Chancellor Angela Merkel up for a fourth term and the populist Alternative for Germany (AfD) party attempting to cash in on anti-migrant sentiment, one thing is clear - German politics won't be the same by the end of 2017. Here's a look at the most important dates.
Image: Getty Images
March 26 - Saarland state parliament election
Germany's "super election year" kicked off in the small western state of Saarland, on the French border. Chancellor Merkel's Christian Democrats (CDU) came out on top, snagging over 40 percent of the vote and securing a third term for state premier Annegret Kramp-Karrenbauer (L). The populist AfD will also enter Saarland's parliament for the first time after claiming 6.2 percent of the vote.
Image: picture-alliance/dpa/M. Kappeler
May 7 - CDU victory in Schleswig-Holstein
State elections in northern Schleswig-Holstein saw Merkel's CDU overtaking the ruling Social Democrats (SPD) in a surprising upset. The CDU, led by top candidate Daniel Günther (above), won 32 percent of the vote while the SPD dropped three points to 27 percent. Anti-immigrant AfD will also enter the Schleswig-Holstein parliament after clearing the 5 percent hurdle.
Image: Getty Images/M. MacMatzen
May 14 - All eyes on NRW election
The CDU pulled off one of it's biggest victories yet, unseating the SPD in its stronghold in North Rhine-Westphalia. The business-friendly FDP also made significant gains and the AfD will also enter parliament after getting 7 percent. As Germany's most populous state with around 18 million residents, the NRW poll is seen as a test run for how the federal election will play out in September.
Image: Reuters/K. Pfaffenbach
June 19 - Party applications due
The 97th day before the election is the cut off date for any party to announce its intention to run for the Bundestag. They have to submit their applications by 6 p.m. to the Federal Returning Officer. Roderich Egeler (above) oversees the election and heads Germany's Statistical Office.
Image: picture-alliance/dpa/A. Burgi
July 7 - Who is allowed in?
On the 79th day before the election, the parties that are allowed to take part in the election are announced by the Federal Returning Officer. If a party does not agree with decision, it has four days to file a complaint with Germany's Constitutional Court.
Image: picture-alliance/dpa/U. Deck
July 17 - Who made the list?
Political parties in Germany have until the 69th day before the election to determine which candidates will be running in which constituency. These representatives make up the first vote on Germany's split ballot. Parties must also submit a list of candidates for the party vote on the second half of the ballot.
Image: picture-alliance/dpa/O. Berg
July 27 - Fighting for a spot on the ballot
Smaller parties that filed a suit with the Constitutional Court to be allowed to take part in the election will receive their verdicts today. This option has only been available since the last Bundestag election in 2013. At that time, 11 parties petitioned the court to appear on the ballot - but none were successful.
Image: picture-alliance/dpa/W. Steinberg
August 13 - Campaigning officially begins
Unlike other countries, parties in Germany cannot put up campaign posters or run TV ads until 6 weeks before the election. But on August 13, the campaign floodgates open and no lamp post will be safe from the cardboard visages of each party's main candidates.
Image: picture-alliance/dpa/M. Balk
August 20 - Who can vote?
A little over one month shy of the election, the most important list is compiled - the electoral register or voter list. In Germany, every citizen who is 18 years or older can vote in the general election - meaning there are 61.5 million eligible voters this year.
Image: picture-alliance/dpa/K.-D. Gabbert
September 3 - Three weeks to go
At this point, all eligible voters should have recieved an authorization certificate in the mail. People who aren't already on the voter list still have time to register. Those who wish to vote-by-mail can request their ballot.
Image: picture-alliance/R. Goldmann
September 18 - Prepping the polls
Less than a week to go and preparations are kicking into high gear. Ballots, polling booths and transport boxes start rolling in and election workers are trained. Local authorities must inform voters where they should go to vote. Residents can still register until 36 hours before the election.
Image: picture-alliance/R. Goldmann
September 24 - Election day
The big day has finally arrived. Schools, gym halls and community centers are transformed as people arrive to cast their ballots. Polling stations open at 8:00 a.m. sharp and at 6:00 p.m. they close again. The votes are tallied and the Federal Returning Officer announces the preliminary results that same night.
Image: picture-alliance/dpa
September 25 - Winners and Losers
Only after all of the representative and party votes are counted, the final result is announced. If a candidate did not win his or her constituency, they could still get a seat in the Bundestag if they made the party's regional list.
Image: picture-alliance/dpa/M. Kappeler
October 24 - The 19th Bundestag convenes
The newly elected parliament must meet for the first time no later than one month after the election. Afterwards comes the tricky work of coalition negotiations, followed by a secret ballot to elect the next chancellor.
Image: picture-alliance/dpa
November 24 - Everything fair-and-square?
If anyone wants to challenge the validity of the election, they have two months to do so. All voters, the state election overseers, the president of the Bundestag and the Federal Election Commissioner (above) are entitled to appeal the result.