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The Name's Bonn…Cologne-Bonn

DW Staff (nda)May 7, 2004

Recent announcements at the Cologne-Bonn airport have had passengers obeying with increased attentiveness. The reason? The announcer was none other than 007.

"Please do not park in the no-parking areas...or else."Image: AP

In recent days, German passengers have reportedly been taking announcements at the Konrad Adenauer Airport between Cologne and Bonn more seriously. For many, the drone of safety announcements over the PA had become mere white noise. But that changed after the standard voice was replaced with that of James Bond.

Those wary of getting on the wrong side of the British agent with the license to kill were seen to be adhering more seriously to the announcements after airport officials decided to enlist the help of 007. The move came after research showed that many passengers were just letting the messages drift off in to the ether without taking any notice of them.

However, the new voices have really only been a help to speakers of German. The reason being that the secret agent in question is Frank Glaubrecht, the German actor who is known by millions of Germany's movie going public as the voice of Pierce Brosnan in dubbed films. To the others, it was just another German announcer but to the locals, it was Bond…James Bond.

And the Hollywood connection didn't end there. To even up the gender balance, male passengers were asked "not to leave your luggage unattended" by the soothing, sexy tones of Julia Roberts. The glamorous star was very persuasive in getting passengers to "keep aisles and emergency exits free" in the terminal, more so than the usual female voice which normally goes mainly unheeded.

Pretty Woman clears the exits

But again, those from other countries were hearing just another German voice. The Germans however, knew exactly who the voice belonged to. Except it belonged to Daniela Hoffmann, the actress who has voiced Roberts since "Pretty Woman."

After the successful test run of celebrity announcers, the airport is considering extending the idea. German television presenter and celebrity Verona Feldbusch is reportedly in talks with the airport to be the next famous recorded voice to be heard on the public address system. The aural result may be markedly different but officials hope passengers will react in much the same way as they did with Hollywood voices. While James Bond's Walther PPK may convince some to obey the rules, Feldbusch's trademark annoying voice and ditsy way with German grammar may force passengers to comply in the hope that it will stop further announcements.

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