The global streetfootballworld initiative is made up of 50 worldwide projects committed to teaching children important social issues through the sport of soccer. Under the motto "the other dimension of the game" the project attempts to bring youth -- many from underprivileged backgrounds -- together in a positive environment and to give them the guiding principles of "fair sportsmanship" to help them in life.

DW-WORLD will be covering the project as one of the official media sponsors.