1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites

Virtual Fashion Worlds - revolutionizing shopping

04:06

This browser does not support the video element.

Kiron KreuterJanuary 9, 2012

The future could see us buying clothes without having to try them on. Researchers at the Fraunhofer Institute for Telecommunications have developed a digital fitting room in which a recorded video image of the customer appears in a virtual mirror, changing outfits at will.

And there's a new dimension in window shopping: a virtual window can show all the articles in a shop, day and night. Customers can look at them whenever they want and even reserve them.
Skip next section DW's Top Story

DW's Top Story

Skip next section More stories from DW

More stories from DW