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Volkswagen turns to new models, cost-cutting

02:33

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Steven Beardsley
June 24, 2026

Volkswagen says it’s on the offensive with new product releases in Europe and China. But with demand for electric vehicles still low, VW is focusing on cutting costs.

Volkswagen is accelerating its electric vehicle strategy, retooling its plant near Barcelona, Spain, to produce a new wave of affordable EVs priced around €25,000.

But weaker-than-expected EV demand and high production costs are challenging the shift. Analysts warn that slower uptake could limit scale benefits, even as Volkswagen cuts jobs and reduces expenses to boost profitability. 

 

This video summary was created by AI from the original DW script. It was edited by a journalist before publication.

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